Senior Paid Media Buyer​/Traffic Manager

Senior Paid Media Buyer / Traffic Manager

Tried & True Media
Full-Time Remote

Tried & True Media is a performance marketing agency specializing in customer acquisition for e-commerce brands in the health and wellness space. With a data-driven approach across media buying, creative testing, funnel development, and performance optimization, TNT has generated over a billion dollars in sales for our customers.

We move fast, test constantly, and focus on one core outcome: helping our clients scale profitably.

Tried & True Media is looking for a Senior Paid Media Buyer / Traffic Manager to help manage, optimize, test, and scale paid media campaigns across our direct response e-commerce accounts.

This is a highly hands-on, executional role for someone who is excellent inside ad platforms and can make sound campaign decisions based on performance data.

You will partner closely with Performance Managers, who lead account strategy, client communication, and broader performance direction. Your role is to own the day-to-day media buying execution, including campaign launches, optimizations, budget and bid adjustments, testing, scaling, QA, troubleshooting, and performance analysis. Your primary objective is to manage paid media campaigns with precision, speed, and discipline so accounts can scale profitably.

The right person is a disciplined direct response media buyer who understands how to evaluate campaigns against funnel performance and profitability targets. This role requires speed, precision, strong analytical judgment, clean execution, and proactive internal communication.

Location:

100% Remote

Schedule:

8:00 a.m. to 5:00 p.m. ET, with some flexibility based on location and business needs
Role Type:
Full-Time
Primary Platforms:
Meta and Google/You Tube, with potential exposure to Tik Tok, Snap, Pinterest, Bing, and other paid media channels
Primary Goal:
Execute, optimize, and scale campaigns profitably

You will not be expected to own the client relationship. You will be expected to be a strong performance partner who can make high-quality campaign decisions and communicate clearly with internal stakeholders.

How Your Time Will Be Spent

Here’s an approximate breakdown of how you’ll spend your time:

55% Execution
Hands-on campaign builds, launches, optimizations, budget changes, bid adjustments, QA, troubleshooting, and account management inside Meta, Google, and other paid platforms.

25% Analysis
Reviewing campaign, ad set, ad, audience, creative, placement, geo, funnel, CPA, ROAS, spend, revenue, conversion rate, AOV, and conversion trends to determine what actions should be taken.

10% Testing & Scaling Support
Executing testing plans, identifying scaling opportunities, monitoring test results, and recommending next steps based on performance.

5% Creative Performance Feedback
Sharing clear observations on which creatives, hooks, angles, formats, placements, and messages are driving or limiting performance.

5% Documentation & Communication
Maintaining optimization notes, test logs, handoffs, and clear updates for Performance Managers and internal teams.

As a Senior Paid Media Buyer / Traffic Manager, you will be responsible for the hands-on execution and performance management of paid media campaigns.

Your responsibilities will include:

• Managing and optimizing paid media campaigns across Meta, Google (i.e.You Tube, Search, Pmax), and other platforms.

• Executing campaign launches, budget changes, bid adjustments, scaling actions, creative tests, audience tests, and campaign structure updates.

• Analyzing campaign performance daily and determining what actions need to be taken.

• Making sound optimization decisions based on profitability, funnel performance, and client guardrails.

• Partnering with Performance Managers to support account strategy and performance goals.

• Monitoring campaign delivery, learning status, spend pacing, bid efficiency, creative fatigue, conversion trends, and account health.

• Identifying opportunities to scale profitable campaigns.

• Identifying underperforming campaigns, diagnosing…