Lead Generation Manager –(m​/w​/d

As a Digital Demand Manager, you will take on central responsibility for our global B2B lead generation strategy. You will develop data-driven campaigns, continuously optimize our digital channels and ensure that leads become real opportunities.

With your deep understanding of B2B SaaS marketing, Linked In campaigning, SEO/SEA and sales alignment, you will strengthen our international market position in the long term and take our lead quality to the next level.

• Responsibility for the global B2B lead generation strategy with a focus on high-quality, sales-ready leads
• Planning, implementation and optimization of Linked In lead generation campaigns on a global and regional level
• Development and implementation of SEO/SEA strategies including keyword planning and performance optimization
• Establishment and further development of account-based marketing activities for defined target markets
• Analysis and optimization of lead quality, conversion rates and campaign performance
• Lead scoring, reporting and data-driven development of all performance channels
• Close cooperation with sales and regional managing directors for continuous optimization of campaigns
• Coordination of external agencies and specialists
• Support for international marketing campaigns and digital projects

We are looking for an analytical, execution-driven personality who understands that lead generation is about creating real business opportunities, not just clicks.

• Experience in the field of B2B SaaS lead generation and performance marketing
• Sound knowledge of Linked In Campaigning, SEO and SEA
• Experience with CRM and marketing automation systems such as Dynamics CRM / Insight and Hub Spot
• Analytical, structured and independent way of working
• Understanding of sales processes and data-driven marketing
• Very good knowledge of German and English, both written and spoken

• High-tech made in Switzerland:
  Working for the Swiss technology leader with its own development and production
• A key role with great creative freedom in Switzerland
• Flexible working conditions, home office & remuneration in line with the market
• Continuing education and career prospects in an international growth environment
• A collegial, appreciative environment with short decision-making paths

Apply now and become part of the WEYTEC team!

Ina (HR) and Raphael (Head of Marketing) look forward to meeting you and shaping the future of control room solutions together with you.