Marketing Director, Rosetta Stone

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a Marketing Director for Rosetta Stone. Rosetta Stone has been the leading language learning program for 30 years, and in this role you will play a key part in defining the future of the Rosetta Stone brand. You will devise creative, multi‑channel marketing strategies that drive customer acquisition and retention both domestically and internationally, and bring alignment and focus to our marketing efforts across brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, and more.

While your main focus will be on marketing the Rosetta Stone consumer product, you will also have the opportunity to lead marketing for Rosetta Stone for Enterprise, which helps companies such as BMW, Sony, and Williams‑Sonoma enable their employees to communicate effectively across language barriers. You will oversee strategies for demand generation, field marketing, and product messaging.

This is a full‑time position located in our San Mateo, CA headquarters office. The work schedule is Monday‑Friday in the office, with the option to work from home one day per week.

• Work with executive leadership and marketing leaders to develop marketing strategies that achieve our customer acquisition goals and secure Rosetta Stone’s position as the market leader for the long term.
• Refine and build out Rosetta Stone’s brand narrative and positioning to appeal to a broad range of consumers.
• Oversee the integration of our marketing efforts across channels, working with marketing team leads to ensure consistency throughout customer touchpoints including brand advertising, digital marketing, product marketing, email marketing, social media, influencer marketing, affiliate marketing, public relations, SEO, and more.
• Own the pricing and promotion strategy, ensuring cohesion across marketing channels and continually testing and optimizing these strategies over time.
• Lead go‑to‑market planning for new product and feature launches, coordinating both external and internal communications.
• Devise and implement marketing strategies localized for key international markets to grow our global customer base.
• Manage and mentor a small team of marketing generalists and email marketers, with the opportunity to add headcount.
• Lead our B2B marketing efforts for Rosetta Stone for Enterprise, developing compelling product messaging and materials, and lead generation and nurture strategies.

• BA/BS degree.
• 12+ years of consumer brand marketing and/or integrated marketing experience, including experience leading and driving overarching marketing strategy.
• B2B or enterprise marketing experience is a plus.
• 5+ years of people‑management experience, including managing other people managers.
• Strategic thinking: ability to take a set of goals and build short‑ and long‑term plans and strategies to achieve them.
• Written communication: exceptional writer and editor who can clearly communicate a message and make every word count.
• Self‑starter, detail‑ and deadline‑oriented, organized, and adaptable – able to manage complex, cross‑functional projects and rally stakeholders around a common goal.
• Excellent verbal communication skills and ability to effectively communicate opportunities, challenges and solutions to leadership and cross‑functional partners.
• Effective coach and team player, willing to roll up sleeves and get into the weeds when needed; holds team members to high standards while enabling ownership.

The base salary range for this full‑time position is $200,000 to $250,000 + benefits. Pay ranges are determined by role, level, and location, and individual pay is based on location and other factors such as job‑related skills, experience, and education.

IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.