Manager, Onboard Marketing & Strategy

Location

Work on-site in Miami, Florida. Based at the Port of Miami office Monday through Thursday; remote work from home on Fridays. 20% travel or ship visits required.

The Manager, Onboard Marketing and Guest Experience Strategy is responsible for developing and executing onboard marketing strategies that improve brand perception and Net Promoter Score, drive revenue, and support shipboard operations and overall guest flow. The Manager will collaborate cross‑functionally with shipboard teams, hotel operations, concessionaire partners, marketing, product development, onboard revenue, and other stakeholders to implement new onboard marketing initiatives, maintain brand standards, and optimize the onboard channel.

The Manager will also oversee the creative and branding of all onboard marketing to ensure consistency across the fleet.

Lead onboard marketing and guest experience strategies for all onboard experiences, promotions, and activities, ensuring consistency, clarity, and effectiveness. Ensure all collateral is on‑brand and supports specific goals. Support Product Development and Go‑to‑Market teams in bringing new products and services to market onboard, including new ship launches, revitalizations, and brand initiatives.

• Oversee strategy, creative, and branding of all onboard marketing collateral (digital and physical).
• Develop and implement onboard marketing strategies to drive awareness, engagement, and revenue from onboard offerings and experiences.
• Lead the development of all onboard materials for new ship launches and revitalizations (including way finding and permanent signage).
• Oversee a team of copywriters and designers for creative development.
• Guide the development of new initiatives aimed at increasing onboard revenue and improving guest experience.
• Assist in evaluating onboard products, services, brand communications, and guest satisfaction metrics.
• Develop clear, concise briefs that communicate strategies for delivering compelling guest communications.
• Collaborate with key stakeholders such as Product Development, Hotel Operations, Onboard Revenue, Brand Marketing, Guest Port Services, New Build, and Loyalty teams.
• Participate in cross‑functional teams to identify and implement product development and partnership strategies.
• Ensure adherence to brand marketing guidelines and standards across all onboard communications.
• Travel or conduct ship visits as required.

• Bachelor’s degree in marketing, advertising, or related field required.
• 10+ years of experience in marketing, advertising, or a creative team environment with a proven record of launching new products and services across multiple channels.

• Demonstrated creative design experience and ability to edit existing content and develop original copy.
• Strong conceptual thinking and proven ability to ideate, develop, and evolve marketing concepts, campaigns, and experiences.
• Proven go‑to‑market experience translating strategy into integrated marketing plans across onboard, digital, print, and experiential channels.
• Strong written and oral communication skills.
• Highly organized, deadline driven, and detail oriented.
• Ability to improve processes and procedures.
• Proficient at managing and prioritizing multiple projects simultaneously.
• Team‑oriented with strong cross‑functional leadership in a fast‑paced environment.
• Ability to build strong, sustainable relationships with stakeholders at all levels.
• Expertise in developing strategic frameworks, planning, execution, and end‑to‑end project management.
• Experience managing business partnerships, vendors, and cross‑functional teams.
• Active participation in product development and partnership strategy implementation.
• Strong presentation skills and ability to interact with all organizational levels and external partners.
• Track record of managing team projects on time and within budget.

Based at the Port of Miami office Monday through Thursday; remote work from home on Fridays. 20% travel or ship visits required.

The position is not eligible for work authorization sponsorship.

This is a direct search by the Company. Applications through agencies and other third parties will not be accepted. Unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment. The Company and its subsidiaries prohibit discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.