B2B Integrated Campaigns Strategist

Paid Media Strategist Responsibilities

• End-to-end management of paid digital campaigns across Google, Bing, Meta, and Linked In – from strategy and build through optimization and reporting.
• Budget allocation and channel mix recommendations tied to campaign goals and MQL targets.
• Performance tracking and regular reporting on KPIs, with clear recommendations for improvement.
• Campaign tracking, tagging, and troubleshooting in partnership with marketing ops and analytics teams.
• Creative brief development and asset guidance in partnership with the in-house creative team.
• Identification and testing of new channels and tactics as core programs mature.
• Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications.
• Cross‑training and collaboration with other integrated campaign team members.

• 5+ years managing paid media campaigns hands‑in‑tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta, and Linked In preferred).
• Demonstrated track record of driving measurable B2B outcomes – MQLs, pipeline contribution, or site traffic – not just impressions and clicks.
• Experience owning budget allocation and making channel mix decisions independently, without agency support.
• Strong command of campaign tracking, attribution, and tagging – comfortable troubleshooting in‑platform.
• Ability to translate performance data into clear, actionable recommendations for stakeholders.

• Experience in a marketplace, platform, or multi‑product B2B environment.
• Familiarity with ABM tactics, intent‑based targeting, or account‑level media strategies.
• Comfortable working in a lean team.

Salary Range: $93,.00

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set‑Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

For US‑based positions, applicants must be authorized to work in the United States. We do not sponsor employment visas at this time.

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