Head of Marketing

Overview

We are seeking a visionary Head of Marketing to craft the story of how Ethereum achieves institutional adoption. You will own the marketing function end-to-end, reporting directly to the CEO, and drive strategy, narrative, and execution to position the organization as the bridge between Wall Street and Web
3. This is a high-impact leadership role where you will set brand direction, orchestrate product launches, and amplify messaging across both institutional finance and crypto-native communities.

Location: NYC preferred (Remote possible for exceptional US candidates)

• Employment Type:
  
  Full-time
• Experience:
  
  10+ years in marketing, brand, and GTM leadership
• Compensation:
  Competitive base salary + equity
• Benefits:
  Medical, dental, vision, 401(k), unlimited PTO, $1,500 home office stipend
• Start Date:
  
  ASAP

Strategy & Narrative

• Define narratives for two audiences: institutional finance and Web3 technologists
• Elevate the parent brand and manage sub-brand strategies for upcoming products
• Shape messaging that balances crypto innovation with institutional trust

Content & Social

• Own social presence (Twitter, Linked In)
• Build and scale content marketing (short-form, long-form, educational)
• Manage external writers to expand output

Brand & Identity

• Evolve branding and visual identity across products and channels
• Ensure coherence across content, design, and messaging

Web & Messaging

• Own website and digital messaging
• Balance stakeholder needs across institutional and crypto audiences

Events & Ecosystem Engagement

• Lead presence at industry events and conferences
• Host community dinners and secure speaking engagements
• Strengthen ties with the Ethereum community and rally support for institutional adoption

Go-to-Market & Launches

• Orchestrate high-impact launches for upcoming products
• Develop BD materials, sales collateral, and infrastructure positioning
• Drive rollout of institutional platforms and protocols

• The Bridge: Deep understanding of both institutional finance and Ethereum/Web3; able to discuss settlement pain points with credit market agents and ZK-proofs/tokenization with crypto-natives
• The Owner: 10+ years in marketing, brand, and GTM; led high-stakes launches; senior marketing leadership experience
• The Aesthete: Strong eye for design; able to build a brand that is cutting-edge yet trustworthy
• The Executor: Operates with speed and quality; willing to roll up sleeves; designs scalable systems
• The Storyteller: Exceptional writer and communicator; translates complex concepts into compelling narratives; strong editorial mindset for whitepapers, reports, and thought leadership
• The Strategist: Synthesizes inputs from product, BD, and executive sessions into effective marketing strategies
• The Evangelist: Passionate about Ethereum’s role in global finance; believes “if Ethereum wins, we win”

• Front-row seat to Ethereum history
• Opportunity to define the brand voice of a company transforming financial markets
• Work with a high-performance, mission-driven team in a flexible, remote-first environment
• Immediate impact with scope and autonomy to shape the marketing roadmap for 2026 and beyond
• Significant long-term career upside in one of the most dynamic startups in Ethereum

• Recruiter/HR Call – 30 min values and role alignment
• CEO Interview – 60 min deep dive into background and experience
• Technical Interview – practical skills assessment
• CEO Follow-up – 30 min alignment conversation
• Final Interview – 30 min with co-founder for final approval

Skills:

web3, gtm, marketing, ethereum