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Digital Marketing Strategist | Remote at Lifeway Christian Resources

Remote / Online - Candidates ideally in
Biddeford, York County, Maine, 04005, USA
Listing for: Feedinkoo
Remote/Work from Home position
Listed on 2026-06-19
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below

Lifeway is seeking a Digital Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi‑channel strategies, campaign execution, and strong project leadership. This is a remote‑eligible role ideal for a creative marketer who thrives in a fast‑paced, mission‑driven environment and is passionate about using marketing to reach and disciple people through God’s Word.

Responsibilities
  • Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
  • Lead quarterly marketing campaigns and launches for Bible and reference products
  • Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels
  • Plan and execute email, paid social, and SEO campaigns; manage digital content on , , and
  • Analyze campaign performance and adjust tactics accordingly
  • Coordinate with internal and external teams on asset creation, approvals, and launch execution
  • Oversee video and image production; manage content for product pages and catalogs
  • Track budgets and work with vendors for invoicing, procurement, and creative services
  • Support Lifeway presence at conferences and events
  • Moderate travel, occasionally overnight
Qualifications Education
  • Bachelor’s degree in Marketing, Communications or related field – required
  • Master’s degree – preferred
  • Advanced graduate degree (PhD, etc.) – not required
Skills, Knowledge, & Experiences, Required
  • 5+ years of marketing experience in corporate or agency settings
  • 3+ years of experience in digital/email/video marketing
  • 2+ years of experience coordinating projects or executing digital campaigns
  • Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
  • Strong strategic, analytical, and communication skills
  • Demonstrated success managing multi‑channel campaigns with measurable results
Skills, Knowledge, & Experiences, Preferred
  • Experience in publishing, ministry, or Christian retail markets – strongly preferred
  • Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 – strongly preferred
  • Familiarity with Word Press, HTML, SharePoint, Firebrand
  • Experience managing vendors, media production, or event support
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