Senior Product Marketing Manager; remote, Denver

Senior Product Marketing Manager @ Bigger Pockets Base Pay Range

$/yr - $/yr

Our mission is to help everyday people build wealth through real estate, and we're in the middle of an exciting transformation. We're sharpening our target audience, refining our value proposition, and moving toward a more product‑forward future. We're a lean, hands‑on team looking for a Senior Product Marketing Manager to set marketing foundations for our B2C subscriptions funnel and pave the way for future growth.

As Senior Product Marketing Manager you'll be responsible for driving growth across our subscription funnel: guest to email, email to trial start, trial to paid conversion, feature activation and retention. This role sits at the intersection of Product, Marketing, and Customer Support. You'll own key lifecycle touchpoints, lead conversion funnel optimization, and ensure we deeply understand and act on customer insights.

• Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site)
• Collaborate with channel owners to execute campaigns across site, email, in‑app, SMS, paid media, and more
• Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement
• Build and maintain lifecycle programs that drive key feature activation and improve retention; partner with Product on churn/cancel mitigation flows
• Create journey maps to guide messaging, campaigns, and product improvements
• Gather and synthesize insights from customer research, support interactions, and product analytics
• In partnership with the VP of Marketing, define clear, compelling product positioning and messaging
• Create messaging playbooks and enable internal teams to deliver a consistent customer story
• Ensure consistency across marketing channels and in‑product experiences
• Track and analyze campaign performance, turning data into actionable recommendations
• Develop a structured test‑and‑learn plan for funnel optimization (e.g., pricing page, onboarding flows, lifecycle campaigns)
• Partner with Product and Data to design experiments, instrument tracking, and measure impact

• 5‑8 years of experience in product marketing, lifecycle/growth marketing, or a related B2C SaaS role
• Proven success improving subscription funnel conversion metrics
• Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver
• Analytical and data‑driven; experienced with A/B testing, funnel optimization, and translating insights into action
• Skilled cross‑functional collaborator and clear communicator who can influence without authority
• Comfortable in a lean, fast‑moving environment with a growth mindset and bias for improvement

• Impact:
  You’ll directly influence the funnel metrics that drive our subscription business
• Ownership:
  This is a senior role on a lean team — your work will be highly visible
• Growth:
  As we scale, so will your scope and opportunities
• Mission:
  Be part of a company that’s helping everyday people build wealth through real estate

Remote‑friendly (Denver preferred)