Manager, Public Relations

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March
31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events!

It means creating a positive impact in our local communities through our Judgement Free Generation® philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Manager, Public Relations is responsible for managing external public relations strategies and initiatives to position Planet Fitness as the leader in health and wellness while helping to support the Company’s reputation. The Manager, Public Relations partners with the Sr. Director, Communications to elevate Planet Fitness’ brand awareness through public relations initiatives, brand storytelling, media relations, and crisis support.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

• Oversees and drives the development and execution of national and local PR strategies to build brand awareness, drive consideration and support key business objectives.
• Collaborates on executive visibility strategies, positioning c-suite executives as thought leaders in the fitness and wellness space through media, speaking and thought leadership opportunities.
• Serves as the primary contact for the national PR agency and manages 15+ local PR agencies to execute key brand initiatives and PR programming.
• Partners cross-functionally with marketing, social, operations and franchisee teams to amplify PR moments across owned and earned channels.
• Leads PR support for key brand moments, campaigns, and events (e.g., High School Summer Pass, New Year’s Eve), ensuring strong media engagement and coverage
• Develops and leads strong relationships with national and local media outlets, handling media requests, coordinating press interviews, developing media materials and securing high-impact media coverage, ensuring Planet Fitness is included in relevant news stories and industry trend stories.
• Leads the development, writing, editing, and reviewing of external communications including press releases, media pitches, bylines/articles, briefing documents, award submissions and more.
• Ensures that all materials are communicated clearly from a unified voice and positively positions the Planet Fitness brand.
• Leads crisis communication plans…