Manager, Tennis Marketing

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for all to participate.

The Manager, USA Tennis Marketing, will play a critical role in building the foundational marketing and brand platform for USA Tennis. This position is responsible for supporting the development of a unified USA Tennis brand, executing core marketing initiatives, and helping establish the marketing infrastructure needed to support future commercialization, sponsorship, and revenue growth. This role will focus on creating clarity, consistency, and momentum as USA Tennis defines its market position.

The Manager will work cross‑functionally with Events, Commercial Partnerships, Digital, Communications, and USTA Sections to ensure marketing efforts are aligned, scalable, and ready to support long‑term growth.

• Support the development and implementation of the USA Tennis brand framework, including positioning, messaging, and visual identity.
• Assist in establishing brand guidelines and best practices to ensure consistency across events, programs, and platforms.
• Help create core brand and marketing materials that clearly articulate the USA Tennis value proposition.

• Execute marketing initiatives that support USA Tennis priorities, including professional events, pathway programs, and strategic initiatives.
• Support integrated marketing campaigns across digital, social, and on‑site channels in collaboration with Digital and Communications teams.
• Coordinate timelines, assets, and deliverables to ensure consistent and timely execution.

• Support the development of marketing assets and storytelling needed to enable sponsorship and commercialization efforts.
• Collaborate with Commercial Partnerships and Events teams to package and present marketing‑driven inventory and partner‑ready materials.
• Assist in the development of foundational marketing tools that support partner acquisition and activation.

• Provide marketing support for USA Tennis events to ensure brand consistency and quality across the portfolio.
• Assist in developing scalable event marketing templates and toolkits for use by internal teams and USTA Sections.
• Coordinate with event stakeholders to support on‑site branding and fan‑facing elements.

• Track and report on marketing activities, timelines, and basic performance metrics.
• Gather insights and feedback to help inform future marketing and brand strategy.
• Support documentation of processes, templates, and best practices as the function evolves.

• Work closely with internal stakeholders across USA Tennis and USTA to ensure alignment and clarity.
• Serve as a point of coordination between marketing, events, and commercial teams.
• Support agency and vendor coordination as needed.

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 4–6 years of experience in marketing, brand management, or related roles.
• Experience supporting brand development or foundational marketing initiatives.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Experience in sports, entertainment, or consumer‑facing brands.
• Familiarity with sponsorship marketing or commercialization support.
• Experience working in a matrixed or cross‑functional organization.

• Flexibility:
  Our Hybrid with Flexibility approach combines a balance of remote working with in‑office collaboration to spark teamwork and creativity.
• Comprehensive benefits designed to meet your unique needs:
  Medical, dental, vision, access to doctors virtually, a flexible…