Marketing Specialist - Digital and Data

Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, Fare Harbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!). With over 20,000 clients across 90+ countries, we’re the largest in our industry and shaping the future of travel together.

Turning a start‑up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We take care of one another and always prioritize health and wellbeing.

As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients’ search marketing campaigns. You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote Fare Harbor clients’ online direct presence.

• Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
• Assist in the planning, strategy, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads, and Bing Ads.
• Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
• Conduct keyword research and create compelling ad copy to drive targeted traffic.
• Work closely with senior team members to align search marketing strategies with overall client objectives.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it.
• Stay up-to-date with the latest trends and best practices in search marketing.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Proven expertise with Google Ads, Google Analytics, and other relevant tools.
• 3+ years of professional experience in performance/search marketing.
• Strong knowledge of SEO best practices.
• Ability to use Looker Studio or Tableau as a reporting tool.
• Ability to query databases (MySQL).
• Google Ads Certification.

• Medical, dental + vision coverage.
• 26 days of PTO + 12 paid holidays.
• Life insurance policy.
• Social hours & events and team-building.
• Work-from-home assistance.
• Salary Range: $66,323 to $99,484, plus 10% bonus potential.

We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status.