Senior Lifecycle Marketing Manager, Smart Card

Senior Lifecycle Marketing Manager, Smart Card

Shape a brighter financial future with us. As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. You will deliver a strong marketing plan and work across product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs.

• Develop comprehensive lifecycle marketing strategies to drive card account opens, funding, card activation, and ongoing spend.
• Collaborate with cross‑functional teams, including product, product marketing, and business unit leadership, to align marketing efforts with product and business goals.
• Plan personalized multi‑channel (email, push, in‑app, and SMS) lifecycle marketing campaigns that drive ongoing spend, rewards redemption, and upsell.
• Design and deploy educational content strategies that help members build their credit profile through responsible use of their secured Smart Card.
• Manage a rigorous experimentation roadmap for full‑funnel program performance, analyze campaign performance, and optimize campaigns based on key performance indicators.
• Drive campaign automation and personalization, leveraging audience and performance insights to build and optimize high‑performing always‑on campaigns.
• Report on lifecycle channel, campaign, and program performance, sharing insights with marketing and business leadership.
• Collaborate with the data science team to develop reporting frameworks, track marketing performance metrics, and provide actionable insights to stakeholders.
• Direct campaign priorities with Lifecycle Marketing Tech Ops.

• Bachelor’s Degree in Business, Finance, Marketing, or a technical field (or equivalent experience).
• 6+ years of direct‑to‑consumer lifecycle management experience including email, in‑app, push, and SMS.
• Proven track record of driving lifecycle marketing strategy with expertise in new growth through cross‑sell and upsell, new member onboarding, and retention activities at scale.
• Strong analytical chops with experience using various testing methodologies.
• Experience directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
• Effective verbal and written communication skills.
• Experience presenting channel strategy and campaign results to cross‑functional partners and executive leadership.
• Experience working in a regulated industry (Fin Tech or Wealth Management) highly preferred.
• Experience leveraging AI‑driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.

• MBA or other advanced degrees.
• Previous finance, tech, or brokerage industry experience.

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit the Benefits at SoFi page.

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identity, national origin, ancestry, age, physical or medical disability, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants:
Notice of Employee Rights.

SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email  Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.