Sr. Director, External Communications

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

Primo Brands is seeking a Sr. Director of External Communications who will be responsible for advancing the reputation of Primo Brands. The person in this role will oversee external storytelling in media and executive communications, including strategies for thought leadership, proactive media engagement, and events and conferences. The ideal candidate must have corporate message amplification and media relationships experience. Primo Brands' priority areas center on being the leading company in branded water, with top water brands across the company and a strong focus on advancing water stewardship and replenishment, promoting circular packaging, and empowering its people and the communities it serves.

Salary: $ - $. This position is eligible for an annual bonus.

Location:

Stamford, CT

Benefits of working for Primo Brands:

Health Benefits: Medical, prescription, dental, vision, flexible spending account (FSA), dependent care flexible spending account (FSA), health savings account (HSA)

Retirement/Investing: 401K with a 5% match, Employee Stock Purchase Plan (ESPP)

Insurance: Employee Life Insurance, short and long-term disability, critical illness, hospital indemnity, accident insurance, spouse/domestic partner/child life insurance, accidental death and dismemberment

Other great benefits: Employee discounts, save on auto, home, and pet insurance, tuition reimbursement, paid vacation and sick time, 9 paid holidays and 3 paid floating holidays, paid leave for when you have a baby, adopt a child, or become a foster parent, legal services, identity theft protection, employee assistance program (EAP), adoption reimbursement benefit, FEDlogic, commuter benefits

The primary areas of responsibility for this role include strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications.

Key responsibilities include:

• Develop the external communication plans including narrative and strategy for communicating corporate milestones with business and trade media to reach key stakeholders.
• Partner with internal HR, Sales, Sustainability and Customer Direct colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders.
• Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points. As well as manage strategy, creation and execution of written content on owned and select executive social channels.
• Manage Corporate Communications agency of record including coordination of media strategy and communications activities.
• Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling.
• Stay abreast of the latest industry trends in the beverage industry/water space– insert Primo Brands as a thought leader in these dialogues.
• Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels.
• Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities.
• Create sustainability narratives to show business focus and progress against company goals.
• Support local teams with messaging for community engagement.

• Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience.
• Strong business acumen with a proven track record of driving positive change via effective communications.
• Demonstrated success translating…