Senior Product Marketing Manager, Insurance

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

We’re looking for an exceptional Senior Product Marketing Manager, Insurance to own and scale Cresta’s positioning, messaging, and GTM strategy for the Insurance industry. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.

• You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
• You’ll help establish Cresta as a thought leader in the Insurance industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
• You’ll develop and maintain deep buyer personas, advancing our internal understanding of Insurance-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
• You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Insurance-specific go-to-market strategies that accelerate pipeline and revenue growth
• You’ll bring new product capabilities and innovations to market through an Insurance lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
• Your deep understanding of what drives our wins and losses across the Insurance industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
• You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands‑on execution to help Cresta win in the Insurance industry

• Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
• At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance industry
• Experience managing cross‑functional or cross‑team projects
• Excellent communication skills and comfortable presenting in executive‑level settings
• Excellent research skills and experience producing data‑driven market analysis

• Experience in software categories related to contact centers, customer experience and AI Agents
• Experience in hypergrowth scale‑ups

We offer a comprehensive and people‑first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In‑office meal program and commuter benefits provided for onsite employees