Campaign Strategy and Marketing Communications Manager; Remote

Position: Campaign Strategy and Marketing Communications Manager (Open To Remote)
Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.

Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.

Learn about our company culture directly from our team.

YOU

You want to contribute to a team that values collaboration, creativity, and strategic thinking. As the Campaign Strategy and Communications Manager, you will lead the development of integrated, multi-channel campaign strategies that strengthen our brand, support business priorities, and engage key audiences across the construction, engineering, DIY, and building trades industries.

This role is strategy-led and channel-agnostic
, responsible for defining campaign vision, audience strategy, and message architecture across paid, owned and earned channels. You will directly manage paid, owned and earned media leads
, providing strategic direction, prioritization, and alignment to ensure campaigns are cohesive, effective, and on brand.

You will establish campaign frameworks, content roadmaps, cross-channel messaging approaches, and measurement standards to ensure we deliver high-impact, insight-driven marketing. This role is a player-coach, balancing hands-on strategic work with people leadership, and partnering closely with Marketing, Digital, Creative, Product, Sales, and Communications teams.

WHAT YOU'LL BE DOING
Strategic Campaign Planning & Leadership (35%)

• Lead the development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
• Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
• Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
• Own the campaign brief for priority initiatives, including campaign objective, audience, segmentation message hierarchy, channel role definition.
• Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts with business priorities and available resources
• Serve as the strategic lead for campaigns, establishing the campaign framework that paid, owned and earned media leads execute against

Messaging, Content Strategy & Communications (25%)

• Own campaign-level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
• Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
• Ensure marketing communications are audience-centric, on-brand, and aligned with the Simpson Strong-Tie brand voice and reputation standards.
• Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance, to ensure consistency across paid, owned, and earned channels

Cross-Functional Orchestration & Channel Integration (15%)

• Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
• Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
• Provide strategic direction and prioritization for campaign calendars, while leads maintain day-to-day editorial and promotional calendars within their functions.
• Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy, with leads retaining responsibility for functional execution

Budget Planning, Performance & Optimization (15%)

• Lead campaign-level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
• Recommend and optimize budget allocation across channels based on performance insights, while formal budget ownership remains with the Sr Manager of Digital Marketing
  .
• Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
• Communicate performance and recommendations in clear, executive-ready updates.

Team Leadership & Collaboration (10%)

• Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
• Coach team members on campaign strategy, content best practices, and performance-driven decision making.
• Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement.

DESIRED SKILLS AND EXPERIENCE

If you can do…