Marketing Manager, Gaming Events - ReedPop; Hybrid or Remote

About the Role

The Marketing Manager, PAX works closely with marketing and event teams to grow brand awareness, attendance, and long‑term engagement across the PAX portfolio, including PAX West, PAX East, and PAX Unplugged. This role focuses on delivering integrated, data‑informed campaigns that attract new audiences while deepening relationships with existing fans.

• Develop strategy, positioning, and key communications for the PAX games events portfolio in partnership with Event Managers and cross‑functional teams.
• Lead and support the PAX marketing team, external PR partners, and contracted vendors.
• Plan and execute comprehensive marketing campaigns focused on attendee acquisition, retention, and engagement.
• Build and manage a year‑round, multi‑event marketing and communications calendar.
• Track, analyze, and report on performance metrics and ROI, proactively sharing insights and progress.
• Collaborate with research partners to translate audience data into effective digital content.
• Oversee marketing budgets, invoicing, and cost centers across multiple events each year.
• Ensure quality, accuracy, and timely delivery across all marketing activities.

• Demonstrate experience delivering marketing for consumer brands, events, or comparable audiences.
• Experience running targeted, high‑return ad campaigns preferred.
• Proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop) or designing branded marketing assets with Canva.
• Strong copywriting, communication, and stakeholder collaboration skills.
• Experience with social media marketing, digital advertising, brand positioning, and marketing analytics.
• Practical knowledge of major social platforms and advertising tools, including Meta, Google, and Tik Tok.
• Organized, proactive approach with strong attention to detail and ownership of outcomes.
• Ability to adapt in a fast‑paced environment with changing priorities and timelines.
• Collaborative mindset that values learning, feedback, and shared success.
• Willingness to travel domestically and internationally several times per year, including some weekends.

We promote a healthy work/life balance across the organization. We offer flexible work hours, wellbeing initiatives, shared parental leave, study assistance, and sabbaticals. Travel may be required domestically and internationally several times per year, including some weekends.

Base Pay Range: $65,100 - $108,500. Geographic differentials may apply.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. USA Job Seekers: EEO Know Your Rights.