Associate Program Manager, Loyalty Marketing Specialist

Position Summary

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

CVS Health is a Fortune 10 company embarking on a journey of evolving its existing Extra Care program into a world‑class, customer‑focused personalization and loyalty program. This is a top initiative within the company, and we are dedicated to recruiting the best talent in the world to help propel us to this goal. We are looking for the best and brightest to join our program planning team and help transform the way we deliver relevant content to each customer.

We are looking for a dynamic individual with a passion for driving business results.

As a member of the team, you will help manage our direct‑to‑customer communications through our CRM lifecycle journeys. You will develop strong relationships with marketing strategists, marketing operations, and others to optimize the planning process and build an understanding of the business, our customers, and goals. Your role will include translating strategic intent into cohesive, executable plans. You will present your plans to gain alignment and drive teams toward flawless execution.

Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross‑functional business stakeholders. He/she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written. He/she will be comfortable working in an environment of ambiguity and change as we continuously optimize to exceed our customers' expectations and build our future marketing objectives.

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process.
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser‑focused on work with the highest value.
• Develop an understanding of multiple strategic objectives and make recommendations on the most effective way(s) to support them.
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects.
• Partner with Marketing Operations to understand how campaigns and customer journeys are built to influence recommendations for future campaign execution.
• Participate in lifecycle marketing PODs to gain customer insights, review results and brainstorm new ideas.
• Use results to help frame new recommendations for placements of front store channel initiatives.
• Translate high‑level strategic intent into cohesive, executable specifications that act as the source of truth and enable us to deliver the intended results and learnings across our owned marketing channels.
• Attend (and sometimes lead) cross‑functional kickoff meetings to share & gain alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications.
• Incorporate testing, working with analytics and strategy partners to gain learnings that optimize the customer experience and business results.
• Strategic point of contact to help resolve issues that arise during the project execution phase.
• Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments.
• Identify opportunities for process improvements and plans to mitigate any risks.

This position is based out of our Woonsocket, RI office and is currently operating as a hybrid model (2–3 days in the office and remaining days working from home). Preferred location is Woonsocket, RI; alternative location is Chicago, IL.

• 2+ years of related experience in marketing campaign, project or program management.
• Basic working knowledge of Excel or another spreadsheet tool.
• Shown ability to work across multiple,…