National Marketing Communications Manager

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a National Marketing Communications Manager based out of our National Center office located in Dallas, Texas. This position can be remote/home-based but must reside near a major airport.

Reporting to the Director of Marketing Communications, Patient Solutions and Emerging Strategies, the National Marketing Communications Manager is a seasoned communications/PR strategist, preferably Accredited in Public Relations, with experience in the development and implementation of communications plans focused on B2B engagement and workforce development.

This is a full‑time, benefits‑eligible, grant‑funded opportunity, with current funding through December of 2030.

The National Marketing Communications Manager, Heart Valve partners with program teams to develop and implement communications and PR strategies that support the organization’s multi‑disciplinary heart valve initiative. This role will drive integration across the organization while also leveraging national media contacts and other relationships to reach key stakeholders and audiences.

The Association offers many resources to help you maintain work‑life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award‑winning corporate university, as well as additional training and support, locally.

Location:

Dallas, Texas

• Develops and executes short‑term and long‑term strategic Marketing Communications plans in support of the enterprise’s patient education and CVD solutions programs and initiatives. Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted and manages tactical execution of Mar Comm strategy through multiple communications channels, including expanding the digital and social footprint.
• Builds portfolio of Mar Comm assets and relationships to promote patient and provider education about heart valve disease. Oversees the development of materials to maximize content, events, volunteers and information. Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage.
• Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio.

• Three (3) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans. Five (5) years is preferred.
• Three (3) years of the following experience:
  Extensive and a variety of Marketing Communications experience, including developing strategic plans;
  Experience with cultivating and engaging volunteers and strategic alliances.

• Prior experience in non‑profit organization.
• Prior experience working with clinical/healthcare initiatives.

The expected pay range for this position is $80,000 - $90,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance,…