Campaign Strategy and Marketing Communications Manager; Remote

Simpson Strong‑Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We are committed to our customers and employees and offer a collaborative, creative, and strategic work environment.

Position: Campaign Strategy and Communications Manager
Location: Plano, TX (eligible for remote work)
Salary: $84,400 – $135,000 per year

• Strategic Campaign Planning & Leadership (35%)
  • Lead development of campaign strategies supporting product launches, priority initiatives, and brand storytelling across paid, earned, and owned media.
  • Define campaign objectives, target audiences, core messages, channel roles, and success metrics that guide execution across teams.
  • Translate business priorities into scalable campaign approaches and contribute to annual and quarterly digital marketing planning.
  • Own the campaign brief for priority initiatives, including objective, audience, segmentation, message hierarchy, and channel role definition.
  • Lead annual and quarterly campaign prioritization and sequencing recommendations to align with Digital Marketing efforts and available resources.
• Messaging, Content Strategy & Communications (25%)
  • Own campaign‑level message architecture and positioning, ensuring consistent narratives across paid media, PR and earned channels, social, web, email, and field communications.
  • Guide paid, earned, and owned media leads in developing aligned content and storytelling plans that support campaign goals.
  • Ensure marketing communications are audience‑centric, on‑brand, and aligned with the Simpson Strong‑Tie brand voice and reputation standards.
  • Develop and approve campaign messaging frameworks, including core narrative, proof points, and audience specific message guidance.
• Cross‑Functional Orchestration & Channel Integration (15%)
  • Direct and align paid, earned, and owned media leads to ensure unified execution, clear handoffs, and consistent campaign delivery.
  • Partner with channel and business owners (Marketing, Sales, Creative, Product, IT, Internal Communications) to coordinate timelines, dependencies, and sequencing.
  • Provide strategic direction and prioritization for campaign calendars while leads maintain day‑to‑day editorial and promotional calendars within their functions.
  • Establish campaign governance and alignment checkpoints to ensure leads execute against a shared strategy.
• Budget Planning, Performance & Optimization (15%)
  • Lead campaign‑level budget planning in partnership with paid, earned, and owned media leads, aligning investment to campaign goals and priorities.
  • Recommend and optimize budget allocation across channels based on performance insights.
  • Partner with Digital Analytics and channel teams to evaluate campaign performance, identify insights, and recommend optimizations.
  • Communicate performance and recommendations in clear, executive‑ready updates.
• Team Leadership & Collaboration (10%)
  • Directly manage and develop paid, earned, and owned media leads, setting clear expectations, priorities, and success criteria.
  • Coach team members on campaign strategy, content best practices, and performance‑driven decision making.
  • Foster strong collaboration across teams and agencies, promoting shared standards and continuous improvement.

• Bachelor’s or Master’s degree in Marketing or Business.
• 6–8 years of experience planning and executing integrated, multi‑channel marketing campaigns tied to business and brand outcomes.
• Demonstrated experience developing campaign strategy, message architecture, channel roles, content roadmaps, and performance measurement approaches.
• Experience leading or managing paid media, PR/earned media, and owned channel teams, including agency collaboration.
• 3–5 years of people management experience, including direct management of individual contributors or managers.
• Strong communication and influence skills, with the ability to translate strategy and analytics into clear recommendations.
• Ability to operate effectively in a fast‑paced environment with multiple concurrent initiatives.

Physical Requirements: Frequent sitting, talking, hearing; occasional walking and standing; occasionally pushing or lifting…