Sr. Director Marketing Strategy

The Senior Director, Commercial Growth Marketing will lead digital demand generation strategy for the Commercial segment within the Corporates business. This role is responsible for building and scaling modern, data‑driven demand programs that drive awareness, pipeline, and revenue across a portfolio of solutions serving Commercial and SMB customers.

• Lead digital demand generation strategy for the Commercial segment and build integrated, digital‑first demand programs.
• Develop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeys.
• Drive full‑funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimization.
• Partner closely with Sales, Product Marketing, Content, Digital, and other cross‑functional teams to deliver coordinated campaigns that support business priorities.
• Use data, testing, and performance insights to optimize demand generation effectiveness and improve return on marketing investment.
• Establish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectiveness.
• Manage budget allocation across programs and channels, prioritizing investment based on business goals and performance.
• Lead cross‑functional teams and external partners to ensure strong execution and continuous improvement.
• Champion modern marketing capabilities, tools, and processes that improve scale, efficiency, and performance.

• 15+ years of experience in B2B marketing, with significant experience in digital demand generation, growth marketing, or performance marketing.
• Proven success marketing to commercial and/or SMB audiences in a B2B technology, SaaS, or information services environment.
• Demonstrated experience building and scaling digital demand programs across multiple channels and customer segments.
• Strong expertise in demand generation disciplines, including paid media, lifecycle marketing, email, web, nurture, and funnel optimization.
• Experience supporting growth across multiple products or solution areas, with the ability to tailor strategies to different customer segments and buying motions.
• Strong analytical and strategic skills, with experience using data and insights to guide investment decisions and performance improvement.
• Proven ability to work effectively across a matrixed organization and influence cross‑functional stakeholders.
• Strong leadership, communication, and collaboration skills.
• Bachelor’s degree required.

• Experience in a complex, multi‑product B2B business.
• Experience building scaled demand generation programs for commercial segments beyond enterprise or field‑led models.
• Familiarity with marketing automation, CRM, analytics, and attribution tools.
• Experience leading high‑performing teams and agency partners.
• Advanced degree preferred.
• #LI-TV1

• Hybrid Work Model: flexible hybrid working environment with office attendance as needed.
• Flexibility & Work‑Life Balance: support for personal and professional responsibilities, including work from anywhere up to 8 weeks per year.
• Career Development and Growth: continuous learning and skill development opportunities.
• Industry Competitive Benefits: comprehensive health, dental, vision, disability, and life insurance, retirement savings plan with company match, tuition reimbursement, and other wellbeing programs.
• Social Impact: opportunities for volunteer days and ESG initiatives.

We are an Equal Employment Opportunity Employer providing a drug‑free workplace. We make reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department  More information on requesting an accommodation can be found online.

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