Lifecycle Marketing Manager

What You'll Do

• Plan, create, and execute lifecycle programs across email and in-product surfaces that support onboarding, adoption, engagement, conversion, and renewal for existing customers
• Translate business objectives into clear lifecycle strategies, campaign briefs, and program roadmaps with defined goals, audiences, and success metrics
• Develop, manage, and optimize always‑on and one‑to‑many programs aligned to the customer adoption lifecycle, while iterating on existing campaigns based on performance and insights
• Use data and experimentation (e.g., A/B tests) to identify opportunities, refine targeting and triggers, and continuously improve key metrics like activation, feature usage, and retention
• Build and maintain audience and segmentation strategies in partnership with Marketing Operations and Analytics, ensuring the right customers receive the right messages at the right time
• Partner with regional marketing teams to adapt and localize lifecycle programs for priority markets, ensuring relevance to local customer needs and norms
• Collaborate closely with cross‑functional partners (e.g., Product Growth, Product Marketing, Campaign Marketing, Data Science, Support, Customer Success, Sales) to align lifecycle initiatives with broader go‑to‑market plans and customer journeys
• Monitor and communicate weekly, monthly, and quarterly performance, synthesizing learnings and recommended next steps for stakeholders across Growth Marketing and partner teams
• Champion a customer‑first mindset, balancing scale with thoughtful contact strategy so lifecycle programs add value rather than noise

Hybrid:
Employee divides their time between in‑office and remote work. Access to an office location is required. Minimum 2 days per week; may vary by team but will be a weekly in‑office expectation.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's designation depending on business needs and as permitted by local law.

• Bachelor's degree in marketing, business, communications, or a related field (or equivalent practical experience)
• 5+ years of experience in lifecycle, CRM, or performance marketing, ideally at a fast‑growing B2B SaaS or product‑led company
• Experience building and launching multi‑step email and/or in‑product journeys, with a strong foundation in best practices for segmentation, frequency, and experimentation
• Demonstrated ability to use data to identify trends, answer key questions, and translate insights into clear tests and program changes

• Strong project management skills and attention to detail; comfortable managing multiple campaigns and stakeholders simultaneously in a fast‑paced environment
• Excellent written communication skills and an ability to tell a clear story with both copy and data for internal and external audiences
• Experience working with marketing automation and customer data platforms (e.g., Eloqua, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce)
• Background designing experiments (A/B or multivariate tests) for lifecycle programs and using results to drive incremental improvements in engagement, usage, and retention
• Familiarity with product‑led growth and sales‑assisted motions, and how lifecycle marketing can support both self‑serve and sales‑led journeys
• Comfort working within a matrixed organization, collaborating across global and regional teams, and influencing stakeholders at multiple levels
• Passion for using technology, personalization, and experimentation to deliver better customer outcomes at scale

• California: $ - $ base salary
• Illinois, Colorado, Massachusetts and Minnesota: $ - $ base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $ - $ base salary

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care…