Director, Brand Analytics and Agentic Enablement - Remote

At United Healthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together

The Director, Brand Analytics, & Agentic Enablement within E&I Marketing Ops is a strategic leadership role responsible for advancing the organization's ability to understand, interpret, and act on the core drivers of brand perception and marketing effectiveness extending across the E&I Marketing portfolio.

This role sits at the intersection of marketing strategy, marketing investment optimization, and advanced analytics.

You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

• Identifying and operationalizing market drivers of brand perception within the healthcare payer landscape, including competitive positioning, affordability dynamics, regulatory influences, and member experience signals
• Supporting internal Marketing Mix Modeling (MMM) strategy, interpretation, and activation, in partnership with internal business leadership & external analytics vendors
• Translating MMM outputs into actionable business recommendations that influence media investment, brand strategy, and growth decisions
• Challenging, validating, and enhancing vendor delivered models by incorporating internal data, market context, and business expertise
• Quantifying the impact of brand health, perception shifts, and halo effects on downstream lead generation, acquisition, engagement, and conversion outcomes
• Accelerating time to insight and time to decision-making through scalable analytics frameworks, automation, and agentic solutions

This role will serve as an operational authority on MMM driven decision making; ensuring that model outputs are fully integrated into planning processes, budget allocation, and performance optimization across marketing channels.

In addition, this role will look for opportunities to design and implement AI-enabled and/or Agentic-Analytics-driven workflows & solutions that could enable:

• Faster access to and interpretation of MMM outputs
• Identification of emerging market signals and brand drivers
• Scalable / Automated insight generation and reuse across marketing use cases
• Continuous optimization loops that connect brand performance to media investment decisions
• Agentic operational optimization, including both performative (time) and effort (cost) optimization

This leader will manage a team of MMM specialists including business analysts / data scientists, and analytics / visualization engineers, and will partner closely with marketing, finance, product, senior leadership to ensure that marketing investments are sound and fully optimized based on measurable, incremental impact.

The role is accountable for driving improved Marketing ROI, increasing the transparency of value capture, and strengthening brand performance in a complex, highly regulated healthcare environment.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

• 8+ years of experience in Marketing analytics, Marketing operations, or related advanced analytics domains; with at least 5 years in a team leadership role
• Tangible expertise in Marketing Mix Modeling (MMM), attribution, and incrementality, including interpreting dynamic model outputs and translating trends and insights into business decisions
• Proven ability to partner with external analytics vendors, challenging assumptions, and enhancing model outputs with internal context and data
• Strong understanding of brand health measurements and perception analytics, including how brand level…