Omnichannel E-Commerce & Consumer Sales Expert

Social Media Manager & Content Coordinator

Job Position:
Social Media Manager & Content Coordinator

Reports to:

Marketing Director

Employment Type:

Full-time / Exempt

Office

Location:

Framingham, MA (onsite)

52 Launch is a full-service design and technology company that takes unique product ideas from concept to market. We partner with entrepreneurs and growing businesses to handle every step: industrial design, sourcing, manufacturing, branding, and marketing; all integrated, all in‑house. Our clients come to us because they are ready to execute, and they stay because we deliver. If you're looking for a place where the work is tangible, the team is sharp, and no two projects look the same, you'll find it here.

We are seeking an experienced, on‑site Omnichannel Sales Expert to manage sales, scale brands, and execute commercial strategies across our massive, multi‑category portfolio. Based full‑time out of our historic studio space, you will work directly with our integrated team of designers, engineers, and marketers, who hold themselves to an exceptionally high standard because our clients depend on us to get it right.

Your core objective is to architect and execute go‑to‑market and long‑term scaling strategies for our diverse catalog, spanning Health & Fitness, Golf, Hardware, Household Goods, Electronics, Athletics, Soft Goods, and Apparel.

• A-to-Z Channel Blueprinting:
  Design tailor‑made sales launch pads and long‑term channel strategies aligned with the distinct consumer journeys of our different categories.
• Marketplace Domination:
  Own and optimize digital storefront performance across Amazon Seller Central, Walmart Marketplace, eBay, and specialty platforms (e.g., Wayfair, Home Depot, Dick’s Sporting Goods).
• Direct-to-Consumer (D2C) Scaling:
  Oversee the optimization, conversion rate enhancement, and growth of client Shopify storefronts.
• Social & Next-Gen Commerce:
  Launch and aggressively scale active consumer products through social commerce engines like Tik Tok Shop, Instagram, and Facebook.
• Traditional Retail & B2B:
  Cultivate corporate accounts, navigate retail buying groups, and position products for traditional wholesale and big‑box distribution.
• On-Site
  
  Collaboration:
  
  Act as the dedicated, localized commercial sales expert, sitting side‑by‑side with our product development, industrial design, and branding teams to ensure seamless commercial launches.
• Experience collaborating with cross‑functional teams (sales, creative, and product).

• On‑Site
  
  Location:
  
  Must be fully capable and willing to work full‑time on‑site out of our Framingham, MA corporate studio.
• Multi‑Category Mastery: 5+ years of verified success managing digital or retail sales pipelines for diverse consumer physical goods (CPG).
• Platform Fluency:
  Advanced mastery of Amazon Seller Central, Shopify, marketplace advertising networks, and wholesale retail portals.
• Agility & Adaptation:
  Proven capability to pivot seamlessly between hard goods (electronics, hardware) and soft goods (apparel, athletics); ability to manage multiple brands and projects simultaneously.
• Data‑Centric Vision:
  Proficient in cross‑channel revenue analytics, sales forecasting, inventory demand planning, and customer acquisition metric tracking.
• Communication:
  Strong communication and organizational skills.
• Urgency:
  Operates with a bias toward action; catches problems early, responds fast, and doesn't let underperforming spend sit. Treats client ad budgets with ownership mentality; acts with the speed and accountability of someone spending their own money.

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Launch offers a competitive compensation and benefits package designed to reflect the talent, skill, and ownership this role demands. In accordance with Massachusetts law, the salary range for this position is disclosed below.

Salary Range: $125,000 – $150,000 annually (exempt/salaried) with aggressive performance bonus structure.

Full‑time Benefits:

• Competitive compensation package with bonus plan based on individual and company performance.
• Hybrid in‑office and remote work environment.
• Comprehensive health, dental, disability, and life insurance plans.
• Unlimited PTO plan and paid holidays.
• IRA / retirement company contribution.
• Growth opportunities within an expanding organization.
• Other perks: company socials, lots of 52
  
  Launch apparel, dogs allowed in office, and more!

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Launch is an equal opportunity employer. We are committed to creating a diverse, inclusive, and equitable workplace. We do not discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.