Director, Marketing

Director, Marketing – Large Law

Location:

Dayton (Hybrid) or Home-Based US – preference for East Coast or Central

Reports To:

Sara Shaffer

Lexis Nexis is seeking a Director of Marketing to lead execution and performance across key marketing channels for the large law segment, including webinars, digital advertising, marketing operations, and creative development.

Reporting to the Senior Director of Marketing, this role translates strategic priorities into scalable programs that drive awareness, engagement, and pipeline. The Director oversees critical marketing functions, leads a team and external partners, and ensures consistent, high‑quality execution across campaigns and channels.

The candidate brings experience in enterprise B2B marketing environments, demand generation, digital channels, and program optimization. Experience in legal technology, SaaS, or AI‑driven solutions is valuable, along with familiarity in account‑based marketing and complex go‑to‑market models.

• Lead execution of integrated marketing programs across webinars, digital advertising, and owned channels.
• Translate segment strategy into channel‑specific plans that drive awareness, engagement, and pipeline.
• Ensure consistency and quality across all campaign touchpoints and client experiences.
• Identify opportunities to scale programs and improve efficiency across channels.
• Partner with the Senior Director to align execution with strategic priorities.

• Define the webinar strategy to drive audience engagement, pipeline generation, and market positioning.
• Establish scalable webinar programs, series, and formats aligned to key personas and business priorities.
• Guide topic selection, speaker strategy, and content direction in partnership with subject‑matter experts and sales.
• Lead planning frameworks, calendars, and performance goals while delegating day‑to‑day execution.
• Evaluate program performance and identify opportunities to improve registration, attendance, and conversion.
• Align webinar programs with broader campaigns and account‑based marketing initiatives.

• Define the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences.
• Lead the advertising center of excellence, establishing best practices, standards, and channel strategies.
• Guide campaign planning, audience targeting, and budget allocation in alignment with business priorities.
• Oversee execution across paid media channels, delegating day‑to‑day management while ensuring quality and performance.
• Evaluate campaign performance and drive optimization across channels, creative, and spend.
• Align digital advertising with broader campaigns and account‑based marketing initiatives.

• Lead the marketing operations function, providing direction and oversight across systems, processes, and performance management.
• Define frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teams.
• Establish KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programs.
• Ensure data integrity, lead flow accuracy, and alignment across marketing automation and CRM platforms.
• Drive process improvements to increase efficiency, scalability, and visibility into marketing impact.

• Lead development of campaign creative, messaging, and assets across marketing channels.
• Manage day‑to‑day workflow and output of offshore creative resources and external agencies.
• Guide creative direction and ensure alignment to campaign goals, personas, and buyer journey stages.
• Partner with content and design teams to produce high‑impact, audience‑relevant materials.
• Ensure consistency in brand, tone, and messaging across all marketing outputs.
• Evaluate creative performance and drive optimization based on engagement and conversion data.

• Experience driving marketing programs that generate pipeline and contribute to revenue outcomes.
• Experience leading teams, agencies, and cross‑functional partners to deliver…