PR & Communications Manager; Remote

PR & Communications Manager

Are you a sharp PR practitioner with a nose for a great B2B story and a track record of landing coverage that actually matters? Do you thrive in a fast-paced agency environment where the best idea wins and real results are the metrics that count? Then you may be the PR & Communications Manager we've been looking for.

Directive is the leading marketing agency for B2B. We’re the go-to partner for enterprise brands tackling complex marketing challenges. Our Communications division is growing, and we're looking for a strong PR practitioner to do exceptional client work and grow with us.

The PR & Communications Manager is a hands‑on executor and emerging strategist who brings deep PR expertise to a portfolio of B2B client accounts. You'll lead day-to-day PR delivery — earned media, media relations, press releases, executive positioning, and thought leadership — while supporting our unique influencer and organic social programs. You'll work closely with the Head of PR & Communications and play a key role in raising the quality bar across the practice.

• Develop, refine, and present strategic communications plans aligned with business objectives.
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions.
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs.
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers.
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles.
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP‑aligned creator partnerships.
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant.
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence.
• Collaborate cross‑functionally with other Directive service lines to ensure communications programs connect to broader client strategy.
• Contribute to new business proposals and client presentations as a subject‑matter expert.

• 4–7 years of experience in PR and communications.
• Strong written and verbal communication skills with a flair for creativity.
• Agency experience required; B2B or B2B tech experience strongly preferred.
• Demonstrated track record of earning meaningful media coverage.
• Strong media relationships and the ability to build new ones quickly.
• Hands‑on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content.
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories.
• On the pulse of industry news and trends across media and social media.
• Comfort using AI tools to sharpen research, targeting, and workflows.
• Willingness to travel to visit clients on an as‑needed basis.
• Continuously strengthen PR expertise through proactive independent learning.
• Bachelor's degree in public relations or communications preferred.

• You embody our core values in every client and team interaction.
• You act quickly on media opportunities and breaking news opportunities.
• You consistently earn quality coverage and build media relationships that compound over time.
• Your clients renew because they trust you and see real results from communications investment.
• You contribute ideas and executional lift that make the whole practice better.
• You hit and exceed client goal attainment metrics and contribute to healthy client satisfaction scores.

• Compensation: Competitive base salary.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle. Including a 100% employer‑paid plan for you and a 50%…