Demand Generation Manager

Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’ s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values.

Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required at least once per year for an onsite meeting. #LI-remote

For overall team productivity, we optimize meeting hours in the pacific time zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.

The Demand Generation Manager, reporting to the Demand Generation Director, will focus on supporting our revenue and pipeline goals by executing and expanding the current multi-channel demand generation strategy. This is a critical role to help shape and fulfill our desired growth trajectory working closely with sales, marketing, research, and customer success stakeholders to engage potential customers and generate demand.

Candidates need to have a proven track record of building, innovating, and delivering growth and customer acquisition strategies, significantly contributing to the sales pipeline. This role requires someone well-versed in growth marketing technologies and infrastructure, knows ‘what good looks like’, gets energized by a dynamic, high-growth environment, and is a strategic problem-solver.

• Develop and execute growth and acquisition programs that support ambitious revenue growth targets in a timely and consistent manner
• Support and execute multi-channel demand programs across email, paid media, content, digital experiences, and events, adapting channel mix based on performance and audience needs
• Apply a programmatic approach to demand generation and own campaigns end-to-end, working with internal and external resources
• Bring ideas and tactics for creative / new demand generation channels that haven’t been previously tested using a data-driven implementation process
• Build effective lead nurturing campaigns with segmentation that spans the full customer lifecycle and increases conversion at each stage of the funnel
• Partner closely with the sales organization to ensure effective lead generation, conversion to opportunities, and sustainable referral demand
• Collaborate with marketing / sales operations to define the right metrics and budget, report on KPIs against forecast, and the performance of demand activities
• Communicate expectations, plans, execution details, and results with the broader organization and other stakeholders with confidence and clarity
• Create brand-consistent content for email campaign, outreach efforts, events, and presentations as needed

• 5-7 years' experience in the marketing discipline, with a background in healthcare or life sciences, ideally focused on enterprise / B2B SaaS businesses with a subscription business model
• 5-7 years of SaaS Marketing experience with long sales cycles
• Hub Spot, Salesforce, and marketing automation platform knowledge
• Deep experience in executing world-class demand generation strategies across multiple channels
• Strong analytical skills, with ability to track campaign results and perform comprehensive data analysis
• Detailed project management capabilities with cross-functional teams and able to work…