Remote Conversion Marketing Manager; Email Marketing

Job Description

The Lifecycle & Conversion Marketing Manager owns the strategy, messaging, and execution of lifecycle programs that convert audience engagement into pipeline and revenue. In a content‑led growth model, this role designs and optimizes end‑to‑end journeys across the funnel—from first touch through conversion, adoption, and expansion—ensuring every interaction drives measurable business impact. This role requires strong writing and conversion‑focused messaging skills.

• Own and optimize conversion paths across the full lifecycle (Lead → Freemium → Paid → Expansion).
• Design and execute multi‑step lifecycle journeys, including post‑download nurtures, webinar follow‑ups, re‑engagement, onboarding, and expansion campaigns.
• Turn high‑value content (webinars, reports, guides) into structured conversion programs aligned to buyer stage.
• Own lifecycle messaging and email strategy; write or heavily edit all nurture and conversion communications.
• Partner cross‑functionally with Content, Product Marketing, Paid Marketing, Data Ops, and Email teams to drive conversion.
• Analyze funnel performance, identify drop‑offs, and continuously improve conversion rates through testing and experimentation.
• Support post‑sale growth through onboarding, adoption, and upgrade journeys in partnership with Product and Customer Success.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to  To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:

• 4–7+ years in lifecycle, growth, email or conversion marketing
• Exceptional conversion copywriting and lifecycle messaging skills
• Hands‑on experience with Salesforce Marketing Cloud
• Experience interpreting Tableau reports (not creating the reports)
• Ability to analyze funnel performance and optimize based on data
• Experience with freemium or product‑led growth models
• CRO and experimentation experience
• Background in content‑led or content‑driven growth strategies
• Familiarity with product marketing and positioning
• Hub Spot or Marketo experience