Owned & Earned Media Lead; Remote

Job Responsibilities

• Organic Social Strategy, Execution & Optimization (35%)
  Own the brand’s presence across Linked In, Facebook, Instagram, You Tube and emerging channels. Translate campaign strategies and business priorities into channel‑appropriate social narratives and content plans. Write and publish high‑quality social copy, micro‑stories, captions and posts for campaigns, products, employees and customer stories. Identify engagement opportunities, community conversations and relevant industry trends to inform ongoing content strategy. Partner with Growth Marketing on scheduling, workflows and content readiness.
  
  Establish and maintain social listening practices, community response guidelines and escalation paths for time‑sensitive issues. Continuously evaluate performance and refine content approaches to improve engagement quality and relevance.
• Owned Media Content (Blog, Website, Whitepaper, Webinar & Storytelling) (25%)
  Plan, write and edit blog posts, website landing pages, interviews, customer stories, recaps and product storytelling. Translate technical or complex topics into clear, engaging narratives. Ensure all written content meets brand standards for tone, accuracy and clarity. Amplify blog content across social, email and earned channels. Collaborate with SEO and Digital Marketing teams to ensure content quality, accessibility, metadata accuracy and ongoing content hygiene.
• Earned Media, PR & Partner Amplification (20%)
  Support PR and communications initiatives by drafting messaging, shareable social posts, content briefs and amplification assets for news, launches and thought leadership. Package customer success stories, product highlights and event moments for external sharing and partner use. Collaborate with industry partners, associations, distributors and influencers to amplify approved stories and announcements. Follow established approval workflows, disclosure requirements and measurement expectations for earned amplification.
  
  Support issues‑management workflows and coordinate with PR/Comms on responsive content as needed.
• Copywriting, Content Creation & Asset Sourcing (15%)
  Write clear, polished copy for social posts, blogs, email snippets and campaign content. Source, crop and organize images, graphics and short video clips to support storytelling. Maintain organized content libraries with consistent naming and version control.
• Content Enhancement (5%)
  Edit, refine and improve content for clarity, accuracy, accessibility and audience fit.
• Cross‑Channel & Governance Responsibilities
  Ensure owned and earned content aligns with core messaging frameworks and remains consistent across paid, email and web channels. Co‑own the editorial plan with Digital Marketing, provide prioritized themes, briefs and deadlines. Maintain accessibility standards, metadata, tagging and structured summaries across all owned content. Define, track and report owned and earned media KPIs (reach, engagement quality, assisted traffic and conversions) and translate insights into ongoing content and editorial improvements.

• Education:
  
  Bachelor’s degree in marketing, communications, journalism, digital media or related field (preferred).
• Training or certification in social media management, content strategy or PR (plus).
• Experience:
  
  5+ years in organic social media, content marketing or digital storytelling with demonstrated ownership of channels or content programs.
• Proven ability to write high‑quality copy across multiple digital formats (social, website, email, blog, long‑form).
• Experience managing or producing content for brand social channels.
• Experience with partner amplification, PR support or community engagement (a plus).
• Exceptional writing, editing and storytelling skills.
• Strong understanding of organic channel dynamics and best practices.
• Creative thinker with strong editorial judgment.
• Skilled at sourcing and organizing images and supporting media.
• Ability to simplify complex information into clear, engaging content.
• Highly collaborative and able to work cross‑functionally.
• Detail‑oriented, organized, and consistent.
• Operational independence and ability to manage multiple…