Senior Marketing Manager

Position Summary

EVgo is seeking a full-time Senior Staff Marketing, Growth to help ensure EVgo gets found and chosen wherever drivers search, navigate, and charge. This role will own EVgo’s presence across navigational and business listings platforms, while also leading signage optimization for new sites to improve visibility, clarity, and the on‑site customer experience. This position will play a key role in making it easier for drivers to find and choose EVgo.

The ideal candidate brings strong experience in Google Business Profile (GBP), local SEO, listing management, multi‑location visibility, location data accuracy, and reputation management.

• Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, Plug Share, and other key discovery platforms.
• Manage listing management workflows, listing accuracy, optimization, and insights end‑to‑end from "coming soon" through site launch and ongoing updates.
• Lead local search and AI initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages.
• Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down.
• Expand localized marketing efforts through map platforms, social content, and listing‑based promotional opportunities.
• Design and implement A/B tests to optimize SEO/AI performance and conversion rates.
• Ensure consistency, accuracy, and optimization of all content, images, internal linking, and business information.
• Own relationships with key external partners and vendors including Google, Apple, Yext, Plug Share, and related platforms.
• Lead signage optimization for new sites, ensuring on‑site branding, visibility, and way finding support discovery and help drivers confidently locate EVgo chargers.
• Collaborate cross‑functionally with marketing, content, and web development teams.

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.

• Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third‑party local SEO management platforms.
• Experience using AI tools and agents to support day‑to‑day job functions, improve efficiency, and enhance productivity is a plus.
• Experience managing business listings, listing management, location data, and local SEO for a consumer‑facing brand.
• Proven ability to lead cross‑functional initiatives across marketing, product, operations, and external vendors.
• Extremely detail oriented, with a high bar for accuracy and consistency across customer‑facing platforms.
• Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes.
• Excellent written and verbal communication skills.

• Health & Wellness:
  Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs
• Financial Benefits:
  
  401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance
• Work‑Life Support:
  Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP)
• Care Navigation & Support:
  Access to Health Advocate services for help with claims, provider searches, and care decisions
• Flexible Care Options:
  Telehealth services for convenient, low‑cost access to care
• Growth & Development:
  Mentorship programs and opportunities for career growth and internal mobility
• Additional Perks:
  Monthly Tech Stipend, one‑time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs

At EVgo, we are committed to creating an equitable and inclusive workplace where everyone feels welcome. We are an equal‑opportunity employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EVgo is also committed to providing reasonable accommodation to individuals with disabilities.

126, USD per year (US)