Email Marketing Specialist at Arena Staffing Boston, MA

Email Marketing Specialist job at Arena Staffing. Boston, MA.Key Responsibilities

• Plan, build, and deploy targeted email marketing campaigns, newsletters, and automated workflows.
• Manage subscriber lists, segmentation, and data hygiene to ensure campaign accuracy and effectiveness.
• Create compelling email content and collaborate with design and content teams to develop visually appealing templates.
• Conduct A/B testing and analyze campaign performance metrics (open rates, click-through rates, conversions, etc.) to optimize future campaigns.
• Ensure all email marketing initiatives comply with legal regulations, including CAN-SPAM and GDPR as applicable.
• Monitor and report on campaign results, providing actionable insights and recommendations to improve engagement and ROI.
• Maintain best practices for email deliverability, list growth, and campaign personalization.
• Coordinate with internal stakeholders to align email marketing efforts with overall marketing and business objectives.
• Stay current with industry trends, technologies, and best practices in email marketing.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2 years experience in email marketing or digital marketing roles.
• Proficiency with email marketing platforms (e.g., Mailchimp, Hub Spot, Salesforce Marketing Cloud, Constant Contact, or similar).
• Strong analytical skills and familiarity with email analytics and reporting tools.
• Basic knowledge of HTML/CSS for email template editing is preferred.
• Excellent written and verbal communication skills.
• Exceptional attention to detail and organizational abilities.
• U.S. residency is required; applications from outside the United States will not be considered.

• Annual Salary Range: $60,000 – $85,000, depending on experience, education, and geographic location within the U.S.
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, holidays, sick leave)
• Professional development opportunities and training
• Flexible remote work arrangements
• Employee wellness and assistance programs