PR Associate Manager, Lifestyle

Since JBC launched in January 2014, we've been hyper-focused on one thing, and one thing only: results. By crafting meaningful narratives and devising dynamic, results-driven strategies, we've developed an innovative roadmap to media relations that ultimately drives growth and scale for our partners. JBC is proud to represent today's most uniquely competitive brands that are upending the evolving consumer market. We build meaningful relationships with our partners on the pillars of transparency and empathy, and with our unique data-driven approach, our efforts speak to consumers, investors and the industry as a whole to secure market share and a defining foothold within our portfolio brands’ respective categories.

JBC is headquartered in both New York City and Los Angeles, but our reach is global. Our team is widely respected with a talent retention rate that is amongst the highest in the industry — reflected in our longstanding commitment to a forward-thinking workplace culture. We provide compassionate benefit packages, including comprehensive reproductive-care benefits, four-day summer workweeks, and agency-wide mental health days.

We view our work through the lens of diversity, equity, and inclusion — championing the next generation of entrepreneurs, no matter their identity or background.

Some of our competitive, human-first programming includes:

• Split in-office x work-from-home schedule
• Flexible PTO and four-day summer workweeks
• Commitment to DEI via workshops, speaker sessions, and engagement opportunities
• Ongoing philanthropic events, both in-person and virtually

Under our Lifestyle umbrella, the Associate Manager of Lifestyle will manage day-to-day public relations efforts for a roster of some of today's most exciting consumer brands in home, design and experiences. This candidate should have an expressed interest in the aforementioned topics, as well as in the business and culture that surrounds them.

This position does require some travel to support our clients for events like high-priority media interviews and photoshoots, new experience openings, store openings, trade shows with heavy media attendance, media events, and more.

Vice President, Lifestyle

• Developing PR strategies and dynamic pitches to meet client objectives and goals
• Strategic planning and execution of the outreach plan
• Initiating new, creative pitches and brand-building opportunities

• Pitching and securing feature stories, brand stories, etc. on the national and regional level across online, print, broadcast and podcast media
• Drafting of press releases as necessary
• Communicating daily with editors/media and continuing to build strong relationships with key editors in business, home, decor, design, lifestyle and more
• Monthly client reporting
• Communicating with clients regularly via email, phone, Slack and virtual meetings; building a strong relationship with clients

• Mentor and manage junior staff to support professional growth.
• Leverage approved AI tools to streamline research and administrative workflows, improving the speed and consistency of daily tasks while strictly adhering to agency data-privacy protocols and ensuring every AI-generated draft undergoes thorough human fact-checking

• JBC brand pitching to relevant media and columns to continue to build the agency’s presence; brainstorming and presenting unique opportunities to continue to elevate JBC’s profile

• Clear vision of the evolving lifestyle industry and competitive landscape
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships
• Proven experience in supportive team management
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude

• 2-3+ years of lifestyle PR experience with significant agency experience
• A strong editorial network of business, home and decor, and pet care editors and writers
• Vaccination against COVID-19 is a…