Product Marketing Specialist

Summary

Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs.

• Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
• Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
• Own ongoing tracking of competitors, market trends, and positioning updates
• Maintain and update competitive battle cards and internal resources
• Own coordination of case study development, including outreach, scheduling, and approvals
• Support drafting and production of case studies, testimonials, and customer stories
• Own and maintain a centralized library of proof points, data, and customer evidence
• Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
• Support product launches by gathering inputs, research, and proof and contributing to messaging development
• Assist in developing and updating marketing materials and supporting sales enablement

• 3+ years in Product Marketing, Marketing, Research, or related role
• Experience supporting research, content, or case study development
• Strong organizational and project management skills
• Ability to gather and structure information from multiple sources
• Familiarity with competitive research or market analysis
• Basic understanding of B2B marketing and go-to-market concepts
• Comfortable working with data and supporting analysis
• Strong communicator and cross-functional collaborator
• Detail-oriented and able to manage multiple priorities
• Fin Tech or payments experience is a plus

The base salary range for this position is budgeted for $71,010 to $81,900 with eligibility for an annual bonus. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, unlimited PTO, work from anywhere, generous parental leave, and more.

Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service.

Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence.