Assistant Director, Residential Marketing

Residential Marketing Manager

We are seeking a dynamic and strategic Residential Marketing Manager to support the launch and ongoing success of residential projects under the 1 Homes and Baccarat Residences brands. This role will be an integral part of the Brand Marketing team, acting as a key liaison between marketing, development, and residential ownership groups.

The ideal candidate brings a hybrid background in luxury brand and residential marketing, with experience in creative development, digital and social media, experiential programming, and sales enablement. They will serve as a brand guardian, ensuring a cohesive and compelling expression of each brand's identity across all residential initiatives from early-stage pitch support to full-scale campaign execution.

This role offers a unique opportunity to position each residential project as a standalone destination while maintaining deep integration within the overarching hotel brand narrative. The Residential Marketing Manager will collaborate cross-functionally and globally, supporting both development and marketing functions, working closely with agency partners and developer project teams to bring each vision to life.

• Develop & Execute Marketing Plans:
  Review and comment on developer marketing plans to ensure consistency with brand and generate the most impact on sales strategy.
• Partner with the development team to create pitch decks, sales tools, and marketing resources that support business growth.
• Build and maintain comprehensive residential marketing toolkits to ensure consistent brand execution and storytelling.
• Review developer integrated marketing campaigns across paid media, social, digital, and print channels.
• Develop unique, brand-aligned experiences including launch events, collaborations, and showroom activations.
• Act as the point of contact for developers, coordinating deliverables with various internal teams including design and operations.

• Collaborate with internal and external partners to develop engaging content for digital platforms, print materials, and owned channels.
• Ensure all content reflects the distinctive voice, visuals, and values of each brand.

• Work alongside developer marketing teams to analyze performance data to evaluate the effectiveness of marketing strategies and optimize campaigns accordingly.
• Help track key KPIs across marketing touchpoints and generate actionable insights for ongoing refinement.

• Serve as the connective tissue between brand marketing, development, creative, and communications teams.
• Liaise with ownership and sales teams to align efforts and elevate the overall residential marketing experience.
• Collaborate with international development teams and global stakeholders to ensure regional nuance while maintaining brand consistency.
• Oversee external agencies, consultants, and project contributors, providing creative direction, feedback, and strategic alignment.

• Based in Miami, FL, with the ability to work on-site at our home office.
• 4+ years of experience in luxury brand, hospitality, or residential marketing; experience in branded residences and luxury hospitality is a plus.
• Proven ability to craft compelling brand narratives, write engaging copy, and oversee high-quality creative execution.
• Demonstrated experience working with international teams or markets across time zones and cultures.
• Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment.
• Experience leading agencies, vendors, or cross-functional project teams from ideation to execution.
• A collaborative, proactive, and entrepreneurial spirit with a strategic mindset.
• A passion for sustainability, design, innovation, and the future of luxury living.

Starwood Hotels is an Equal Opportunity Employer. We believe in a diverse, sustainable workforce with an empowered, inclusive culture. We are committed to non-discrimination on any protected basis covered under applicable law. If you require any special accommodations, please visit People Operations.