Senior Marketing Manager

Job Location

This role is based in our 1710 29th St, Boulder, CO 80301, USA office.

Are you ready to captivate the biggest names in technology and drive exceptional commercial outcomes for world-class events? Join our Commercial Marketing team within Informa Connect’s Technology Division and become the creative force behind our global portfolio of Enterprise Technology events.

As our Senior Marketing Manager, Commercial, you will develop and lead strategic marketing initiatives that attract industry giants to our flagship events such as Enterprise Connect, Channel Partners Conference & Expo, and Data Center World. You’ll architect sophisticated marketing campaigns that fill exhibition halls with premium sponsors and create meaningful connections, driving substantial business growth and long‑term partnerships.

• Strategic Revenue‑Generating Campaigns that transform prospects into sponsors and exhibitors through innovative, full‑funnel marketing initiatives while establishing best practices for the marketing team.
• Comprehensive Data‑Driven Strategies by leveraging advanced analytics to optimize campaigns, forecast trends, and demonstrate clear ROI to executive stakeholders.
• Market‑Defining Narratives that elevate the unique value proposition of our events to decision‑makers at top technology companies.
• Advanced Sales Enablement Systems including prospectuses, executive pitch decks, thought leadership content, and performance reports that accelerate deal cycles and increase average deal size.
• Integrated Multi‑Channel Experiences across digital platforms that engage high‑value prospects throughout their journey, with particular focus on conversion optimization and retention.

You’ll have the autonomy to develop innovative marketing approaches and lead cross‑functional initiatives while working with a collaborative team dedicated to excellence. Your strategic vision will directly impact business outcomes, connecting technology leaders with unparalleled networking opportunities, industry insights, and vendor‑neutral expo experiences featuring over 300 technology suppliers.

• 5+ years orchestrating successful B2B marketing campaigns, preferably in events or technology sectors.
• Demonstrated leadership in developing and executing marketing strategies that deliver exceptional business results.
• Strategic mastery of digital marketing channels, campaign analytics, and marketing attribution models.
• Advanced experience with marketing automation platforms and CRM systems like Eloqua and Salesforce, including integration optimization.
• Exceptional strategic storytelling abilities and proven success creating executive‑level, customer‑centric content.
• Outstanding cross‑functional leadership skills to partner effectively with Sales, Event Production, Creative, and Central Marketing teams.
• Experience mentoring junior marketing team members and driving process improvements.

We believe that great things happen when people connect face‑to‑face. That’s why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you have the flexibility and support to work from home or remotely.

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment.
• Broader impact: take up to four days per year to volunteer, with charity match funding available.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on Linked In Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a…