Per Lead Social Media Marketing Pro

Position: Performance Based Pay Per Lead Social Media Marketing Pro
Location Redondo Beach, United States# Performance Based Pay Per Lead Social Media Marketing Pro at Internexus/Antares Location Redondo  Beach, United States Salary $50 - $75 /hour

Job Type Freelance Date  Posted April 3rd, 2026

Apply Now The Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiency

This could be a remote working position if desired.

Unlike traditional salaried roles, this position is compensated based on the volume of valid leads generated, requiring a professional with a deep "owner's mindset" toward campaign scaling and optimizationA performance-based social media pro must be an expert in
** Meta and Tik Tok Ads Manager
** capable of managing the
** entire funnel from ad creative to landing page optimization** ( Their primary focus is driving
** qualified leads
** while monitoring metrics like
** CPL and ROAS.
** Because they are paid per lead, they must possess strong
** analytical skills
** and a
** proactive, data-driven mindset
** to ensure the campaigns remain profitable and scalable. To succeed in a pay-per-lead model, the specialist must manage the full conversion funnel:
* ** Campaign Strategy & Execution:
** Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), Tik Tok, and Linked In
* ** Lead Quality & Funnel Optimization:
** Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
* ** Creative & Copywriting:
** Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
* ** Landing Page Management:
** Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
* ** Continuous A/B Testing:
** Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
* ** Data Analysis & Reporting:
** Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

The ideal candidate must be an expert in the following technical areas:
* ** Platform Expertise:
** Deep proficiency in Meta Ads Manager, Tik Tok Ads Manager, and Linked In Campaign Manager
* ** Tracking & Attribution:
** Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs) to ensure every lead is accurately recorded
* ** Analytics Tools:
** Proficiency in Google Analytics 4 (GA4) and CRM platforms like Hub Spot to track the lead journey from click to close (
* ** AI & Automation:
** Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization (
* ** Compliance Knowledge:
** Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance###
** 4. Qualifications**
* *
* Experience:

1**+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
* *
* Education:

** Bachelor’s degree in Marketing, Business, or a related field is preferred
* *
* Certifications:

** Valid certifications in Meta Blueprint, Google Ads, or Hub Spot Marketing are highly desirable
* ** Mindset:
** Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output

Success in this role will be measured by:
* ** Lead Volume:
** Total number of valid leads generated within a specific timeframe.
* ** Cost Per Lead (CPL):
** Maintaining lead costs within the agreed-upon threshold (
* ** Lead Quality Score:
** The percentage of leads that meet the "Sales-Qualified" criteria
* ** Conversion Rate:
** The efficiency of landing pages and ad creative in turning traffic into leads###
* ** Per Lead Commission:
** A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers).
* ** Bonus Tiers:
** Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage.
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