Paid Search Strategist

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. with $4 billion in digital media under management and more than 1,200 employees. We help marketers grow by eliminating waste and scaling what works.

This role supports 100% remote work.

• Client-Centric Designs - Develop strategies anchored to client P&L, market dynamics, and the customer journey; frame trade‑offs and options, build trusted relationships with stakeholders, and align multi‑channel moments to brand and ecommerce outcomes.
• Product-Led - Apply platform capabilities (Google Ads, Microsoft Ads, SA360/Skai), feed management, and AI features to improve efficiency and outcomes; use Bliss Point’s cross‑channel and single‑channel views to inform optimization and growth hypotheses and contribute structured feedback to improve models and features.
• Data & Measurement-Driven - Translate complex datasets into actionable insights; propose statistically sound tests with defined success criteria; ensure data quality (tagging, feeds, tracking) and explain data structure implications.
• The Tinuiti Way - Demonstrate deep Paid Search and Shopping expertise, connect measurement strategy to growth, educate clients and internal teams, and codify learnings and playbooks that scale.
• Owner Mindset - Operate with accountability and bias to action; spot and eliminate process and media waste; influence without authority; close the loop from decision to measurable outcome.

• 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end‑to‑end ownership.
• Platform fluency:
  Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/Spy Fu); campaign management (SA360, Skai); comfort with scripts/automation.
• Strong Excel/Google Sheets/PPT/Google Slides skills.
• Certifications:
  
  Google Search & Shopping (or completed within first 60 days). Additional Google certifications are a plus.
• Advanced analytics skills: experimentation, forecasting, and ability to quantify financial impact.
• Senior stakeholder‑ready storytelling; influence across functions; client‑facing presence.
• Mentorship experience coaching juniors/peers (non‑manager).

• Efficient growth: improve profitability and/or scale revenue while protecting efficiency KPIs.
• Waste reduction: reduce non‑converting spend and operational rework; improve feed/tagging fidelity.
• Product/AI adoption: pilot and scale capabilities (e.g., value‑based bidding, PMax, Bliss Point insights) with documented impact.
• Experimentation: execute a balanced test roadmap (conversion, incrementality, creative, audience/offer) with clear success criteria and learnings.
• Data quality: maintain high standards for tagging, feeds, and integrations; proactively resolve issues.
• Client experience: deliver on‑time, high‑quality reporting, QBRs, and recommendations that build trust and drive decisions.

• Base salary: $90,000 – $100,000.
• Incentive pay:
  Rev Share program (monthly variable revenue payment) and discretionary annual performance bonus.
• Unlimited PTO, 20 paid holidays, and fully remote environment.
• Healthcare:
  Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement:
  Match up to 4% of contributions at 100%.
• Perks & Wellness:
  Fringe, Forma, Unlimited Telemedicine and Teletherapy at no cost, Thankful giving, Equity.
• Parental leave: 16 weeks for birthing parents (100% pay); partners 12 weeks.
• Learning & Development:
  On‑demand learning, mentorship program, leadership and management development resources.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will provide reasonable accommodation to individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Please contact us to request accommodation.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.