Sr. Director, Product Marketing

Hybrid & Remote Work Model & Travel

We offer hybrid and remote work models based on your proximity to our office hubs. Because we value in-person collaboration, travel is an expected part of every role. We come together several times a year for team and company‑wide offsites to align on goals and strengthen relationships. Attendance at these events is expected and fully supported.

• Build a deep understanding of our buyers through customer interviews, win‑loss conversations, sales call analysis, and ongoing competitive research
• Define buyer personas at the product and segment level and ensure those insights inform positioning, messaging, and roadmap conversations
• Develop clear, differentiated positioning that answers “why Tekmetric, why now” for each product and for the portfolio as a whole
• Craft the messaging frameworks that every team draws from — built around the buyer's language, not ours
• Own the voice of the buyer at Tekmetric, ensuring market and customer insights continuously inform product, sales, and marketing decisions
• Build and maintain customer relationships that keep you close to what the market actually needs, not just what we think it needs

• Develop integrated go‑to‑market plans for product launches covering positioning, messaging, pricing and packaging recommendations, sales enablement, and campaign support
• Partner with Product Management and leadership on pricing and packaging decisions across the portfolio
• Track adoption goals for new and existing products, identify barriers, and work with the right teams to address them
• Work with Demand Generation on campaigns that build awareness and drive pipeline
• Coordinate launch execution across Product, Sales, Marketing, and Customer Success so every team shows up with the same story at the same moment
• Work alongside our sales enablement leader to ensure playbooks, competitive positioning, and persona‑specific messaging are accurate and accessible

• Develop a charter that defines what product marketing owns, how it works with other teams, and how it will be measured and share it with leadership and key stakeholders
• Establish clear metrics that connect product marketing's work to revenue and growth, and report on progress regularly so the organization understands the impact of the function
• Design the processes and frameworks that make the function consistent and repeatable as it grows
• Hire and develop product marketers aligned to our product lines and go‑to‑market motions as the team expands
• Architect a product marketing system built for the world we are in — one that uses AI to synthesize market signals at scale, govern messaging across the organization, and enable every go‑to‑market team with the right story at the right moment

• 10+ years of product marketing experience in B2B SaaS, with a track record of owning positioning, go‑to‑market strategy, and revenue enablement end to end. Vertical SaaS experience is a big plus.
• Proven ability to operate as both a strategic leader and a hands‑on executor — as comfortable facilitating a positioning workshop as writing a sales playbook or analyzing win‑loss data.
• Experience across both sales‑led and product‑led growth motions and the judgment to know which approach fits which product, segment, or stage of the customer journey
• Strong cross‑functional leadership. You know how to build trust across product, sales, marketing, and customer success, and drive alignment without formal authority
• A commercial mindset. You think about your work in terms of pipeline, win rates, and revenue, not assets created or launches delivered
• Experience with pricing and packaging strategy in a multi‑product SaaS environment
• Exceptional storytelling and communication skills. You can craft a narrative that makes the buyer the hero and make it hold up across every conversation, campaign, and channel
• Strong analytical skills and comfort with data. You use metrics to make decisions, not just report on them
• Curiosity about AI and how it is…