Chief Marketing Officer; Remote

Objective

Reporting to the CEO, the Chief Marketing Officer is responsible for ensuring that marketing spend is a measurable and scalable driver of revenue growth, brand differentiation, and long-term customer appreciation. You will lead all marketing functions, including Brand, Creative, Audience Growth, eCommerce, and paid media. While working closely with executive leadership to align strategy and execution with company goals, you’ll help the marketing team define where to invest and why, build systems that drive efficiency and accountability, and clearly prove what’s working and what’s not.

Success in this role means that marketing is a clear and measurable driver of Apex’s growth. This requires a leader who can establish focus and make deliberate tradeoffs. Not everything will get done, and that is by design. The team must operate with clear priorities, strong ownership, and speed to execution, and leadership has confidence in marketing decisions because they are grounded in both data and sound experience-based judgment.

To succeed, you must bring a genuine connection to automotive enthusiast culture, because motor sport enthusiasts have a big problem that we’re on a mission to solve. Fashion wheels dressed up as performance wheels have flooded the market. These are under-engineered parts that overpromise and under deliver, and they’re everywhere. The word “Performance” has been hijacked and watered down. With no watchdogs, little regulation, and almost nothing in the way of objective facts, buyers are easy prey.

It should mean something real. Something that’s tested and backed up by cold, hard numbers. It’s time to draw a line in the sand and separate fact from fiction. We call it Real Performance, and it’s the hill we’re willing to die on. For this reason, you must understand our customers intuitively and have the ability to distinguish what feels authentic from what does not.

You are able to recognize which ideas are strong and will resonate, allowing you to trust your team without getting pulled into execution. You evaluate decisions through both a brand and consumer lens as well as a financial one. Our Brand is not surface-level fashion; it is technical and speaks truth to industry misinformation. You are tasked with guiding our technical experts to bring extensive education to the masses without falling flat.

An education that will get consumers to change their buying priorities. Without a real connection to the consumer, it will be difficult to guide the team and succeed in this role.

You bring meaningful experience to senior marketing leadership roles with direct accountability for revenue, budget allocation, and performance outcomes. If you have not been responsible for Marketing’s P&L before, you don’t have the experience we need. If you focus on the results of your team’s work and not the costs to get those results, then this won’t be the right fit.

You have to be allergic to vanity metrics and present defensible data to the executive team.

If you have not led teams through periods of organizational change, you likely don’t have the experience our people need. You will inherit a team that is working through the challenges of its second leadership transition in recent years. This role requires a leader who can quickly establish focus, build trust, and create momentum through decisive action and measurable results.

You must be fluent in the language of modern marketing performance. You are very comfortable operating in an eCommerce-driven environment and understand how marketing contributes across the full customer lifecycle. You can make sound technical investments and give guidance to e-commerce specialists. This role requires the ability to interpret the data, assumptions, and tradeoffs coming from your directors, ask the right questions, and translate those insights into clear, defensible decisions at the executive level.

You cannot rely solely on your team to tell you what is working. You are expected to understand it well enough to validate it, challenge it, and stand behind it.

We value experience working in founder-led businesses more than experience in highly…