Field Marketing Events Manager

Field Marketing Manager

Fast‑growing AI observability company

Location:

Preferred:
United Kingdom (Europe / Remote | Travel Required)

We’re partnering with a fast‑growing technology company to hire an experienced Field Marketing Manager who can take full ownership of regional marketing strategy and pipeline generation across key markets.

This role supports a leading AI observability company helping enterprises monitor, troubleshoot, and improve machine learning performance in production.

If you excel at building technical audience programs, collaborating closely with sales, and driving measurable pipeline impact, this role will interest you.

You’ll lead field marketing across major regions, owning everything from campaign strategy to execution. This includes events, account‑based marketing, regional programs, and sales enablement all with a clear focus on accelerating opportunities and generating pipeline.

You’ll work hand‑in‑hand with sales leadership, product marketing, and partnerships to build targeted, high‑impact programs that resonate with technical buyers.

• Own pipeline goals for your regions
• Build integrated campaigns that generate & accelerate opportunities
• Collaborate with sales on target accounts, messaging, and follow‑up strategy
• Track results, evaluate ROI, and optimize program spend

• Create and run local campaigns across events, digital, email, partners, and more
• Tailor messaging for technical audiences (ML engineers, data scientists, engineering leaders)
• Manage budgets, timelines, and cross‑functional workflows

• Build targeted ABM motions for high‑value accounts
• Coordinate executive engagement, custom content, and multi‑touch plays
• Track account engagement and continuously refine messaging

• Lead strategy & execution for field events: executive dinners, meetups, user groups, round tables, and conference activations
• Oversee end‑to‑end logistics and ensure events generate qualified pipeline
• Support major flagship events across key global hubs

• Craft compelling campaign messaging
• Build enablement materials such as talk tracks, one‑pagers, and competitive insights
• Equip sales teams with the tools needed to convert demand

• Set clear KPIs across pipeline creation, opportunity acceleration, and ROI
• Report performance insights and guide future investment decisions

• 3+ years of B2B field marketing experience (technical / developer tools ideal)
• Strong background owning events of all sizes from 20‑person round tables to 500+ attendee conferences
• Proven success driving pipeline impact from field programs
• Skilled project manager able to run multiple initiatives across regions
• Experienced with vendor negotiation, event logistics, messaging, and sales alignment
• Data‑driven, analytical mindset with ability to measure event and campaign ROI
• Comfortable with 30–40% travel
• Self‑starter who thrives in fast‑moving environments

• Experience in AI, machine learning, data, or developer‑focused products
• Familiarity with event tech and marketing automation tools

Estimated annual salary: €115,000–€141,000 + equity

Includes a competitive benefits package (healthcare, pension/401k, parental leave, wellness, unlimited PTO, etc.).

Contact Nicole Buckland to discuss further!

#field marketing #AI #GTMhiring #events marketing

#observability #genai