Digital Content Execution Manager

Hallmark Digital is responsible for driving the company’s direct‑to‑consumer e‑commerce strategy, experience, and growth, delivering an end‑to‑end digital ecosystem that connects content, product, and customer engagement across  and related platforms. The organization operates as a cross‑functional e‑commerce engine, integrating merchandising, content strategy, digital experience, analytics, and operations to create compelling, conversion‑driven shopping experiences and achieve aggressive growth targets.

• Serve as the central intake point for content, marketing/media, promo, and special project requests.
• Clarify requirements, timelines, and owners; maintain a prioritized execution queue.
• Provide regular status updates; document decisions, risks, and mitigations that enable cross‑sharing of content updates with key stakeholders.
• Validate and route promo execution tasks; track follow‑through to completion.
• Lead operational kickoffs and playbooks (checklists, dependencies, dates, handoffs).
• Ensure cross‑functional alignment and inclusion (e.g., Supply Chain, Marketing, Merch, Tech Ops).
• Coordinate content changes tied to platform releases, bug fixes, and Salesforce/product updates.
• Assess feasibility of A/B content testing, prioritizing and coordinating with content and creative partners.
• Partner with internal Salesforce stakeholders to confirm impacts and publish accurate updates on time.
• Own governance, quality & operational support
  • Define and enforce standards, QA checkpoints, and approval workflows for priority pages and promo content.
  • Support link/URL needs (vanity URLs, social link reviews, and direct mail review coordination if in scope).
  • Identify and implement process improvements (templates, checklists, routing rules) to reduce defects and rework.
• Scope & Decision Rights
  • Owns the content operations intake process for special projects, promo execution asks, and change‑driven updates.
  • Determines execution prioritization within agreed business rules; escalates trade‑offs when priorities conflict.
  • Defines operational readiness requirements (playbooks, checklists, RACI) and confirms completion prior to key events.
  • Partners with Strategy/Marketing/Merch for direction; does not set campaign strategy but creates clear and detailed playbooks for content development and publishing, ensuring strategy is executed correctly and efficiently.
  • Determines escalation for content/promo issues and routes defects to the correct owning team (Tech Ops, Merch, Creative, Marketing, etc.).

• Bachelor’s degree or 4 years professional experience.
• At least 3 years’ experience in digital content operations, e‑commerce site merchandising operations, and/or marketing operations.
• Experience with project coordination, including running intakes, managing dependencies, and driving closure across multiple teams.
• Experience defining QA checklists and enforcing standards.
• Experience facilitating cross‑functional kickoffs and status forums.
• Process mindset with experience simplifying complex workflows into clear playbooks, templates, and RACI/ownership.

• High attention to detail with a bias for quality.
• Comfort with ambiguity and shifting priorities; able to make trade‑offs and escalate appropriately.
• Quick, creative and independent decision maker based on set business objectives and strategy/calendar.
• Working knowledge of e‑commerce content ecosystems (CMS/Salesforce Commerce Cloud or similar), promo mechanics, and change/release coordination.

This position offers a hybrid work arrangement: collaboration in person on Wednesdays at Headquarters in Kansas City, MO, and remote work flexibility. The salary range is $86,000‑$110,000, varying based on experience and performance. Hallmark rewards performance with annual merit‑based increases tied to individual and company performance. Benefits include medical, dental and vision plans, paid time off, 401(k) with company match, and profit sharing.

Hallmark is an equal‑opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status.