Head of Content & Communications, Germany

Head of Content & Communications, Germany

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

The Revenue Marketing team at Shine The Revenue Marketing Germany team sits at the heart of our growth engine directly responsible for driving performance across the Micro Business, Small Business and Accounting (CPA) segments. We work shoulder-to-shoulder with Sales, Product, Growth and Partnerships, keeping segment focus sharp, go-to-market execution tight, and revenue impact measurable. This is a high-expectation, fast-moving environment and you'd be joining at a significant moment.

Your role as a Head of Content & Communications, Germany You'll be the strategic architect of our brand voice, market presence, and content engine, reporting directly to senior leadership and working across every function that touches the outside world. Germany is a critical market for our growth, precise, trust-driven, and demanding of genuine substance over spin. You'll know exactly how to earn credibility there, and bring that same depth of market instinct to every other channel and audience we operate in.

Why Germany matters;
It is one of our core European growth regions, with deep enterprise and Mittelstand opportunity. It's a market where credibility is earned, not assumed. Job located in Germany, Berlin with possibility of two remote working days per week.

• Narrative & Messaging
• Define and steward ICP-specific narrative pillars for each customer segment, ensuring messaging speaks precisely to the pain points, motivations, and language of our ideal buyers
• Develop and govern a unified brand voice and tone framework, maintaining consistency across all content, channels, and customer communications
• Act as the strategic bridge between Product Marketing and Sales, translating core positioning into compelling, segment-specific messaging frameworks that drive go-to-market alignment
• PR & Media
• Lead local media positioning for the German market, cultivating press relationships and securing high-impact coverage that builds category authority and market credibility
• Social & Community
• Own the social media strategy and editorial calendar, driving authentic audience engagement and building an active, loyal brand community
• Content & SEO/GEO
• Develop and execute a high-impact content programme mapped to the full funnel, optimised for both traditional search visibility and generative AI discoverability
• Partner Visibility Champion ecosystem and partnership storytelling through co-marketing assets and joint announcements that amplify reach and reinforce positioning across the market

Minimum 6+ years of experience in content, communications, or brand strategy, ideally within a B2B SaaS environment, including 2+ years of leadership experience. Exceptional writing and storytelling ability across a diverse range of formats, channels, and audiences Strong command of SEO, GEO, and content-led growth…