Social Media Manager

Social Media Manager

The Social Media Manager at Paris Brothers is responsible for executing and evolving the company's organic social media presence to support both brand building and revenue-generating initiatives. This role leads day-to-day content creation and publishing across key social platforms, ensuring a consistent brand voice, compelling storytelling, and timely participation in cultural and community conversations.

Working in close partnership with marketing, creative, and revenue teams, the Social Media Manager drives audience growth, engagement, and advocacy through thoughtful content planning, community management, and performance-informed optimization. The role balances creativity with discipline, translating brand strategy, campaigns, product launches, cafés, and partnerships into social experiences that deepen connection and support business objectives including channel growth.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Execute inspiring platform-native organic social content across Instagram, Facebook, Tik Tok, Pinterest, Linked In, and emerging platforms
• Manage organic social channels and calendar planning for multiple brands (Paris Brothers, Parisi, Mother Earth, Cervasi, Margaritas Amigos)
• Create compelling short-form content including video, photography, copy, and basic editing
• Develop and manage content calendars across brands and defined content pillars (evergreen, promotional, brand, collaborations)
• Source, curate, and edit authentic content from cafés, roasting, operations, influencers, and partners
• Partner for B2B content development and platforms including Linked In or other forums
• Manage content partnerships with hospitality, retail, sponsorship, and community partners
• Grow followers, engagement, and reach through consistent execution and optimization
• Support launches and campaigns through strong storytelling and coordinated amplification
• Coordinate paid social amplification with the Digital Marketing Operations Manager
• Manage and enhance Google, Yelp, and profile content
• Ensure all content aligns to approved strategy, brand standards, and platform best practices
• Departmental project coordination and special project management.
• Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

· This position has no supervisory responsibilities

FISCAL RESPONSIBILITY

· Position has no fiscal responsibilities.

MINIMUM QUALIFICATIONS

Required Education and Experience

· B.S. or M.S. in Marketing, Communications, or a related field.

· Six (6) to twelve (12) years of experience managing brand social media channels for consumer-facing brands.

· Demonstrated success growing organic audiences, engagement, and reach

· Proven experience creating short-form, platform-native content (video-first experience strongly preferred)

· Experience managing multiple brands or content streams simultaneously

· CPG, restaurant, hospitality, or lifestyle brand experience preferred

· Specialty coffee, food, or beverage category familiarity strongly preferred

Required Licenses or Certifications

· N/A

COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES

Knowledge of:

· Deep knowledge of major social platforms, trends, and native content formats

· Strong storytelling instincts with the ability to adapt voice, tone, and visuals by platform

· Understanding of content pacing, cadence, and community engagement best practices

Skill in:

· Basic video editing, photography, and copywriting skills

· Strong organizational skills and attention to detail

Ability to:

· Ability to interpret performance insights and adjust content accordingly

· Ability to collaborate effectively with brand, creative, and digital partners

POSITION TYPE AND EXPECTED HOURS OF WORK

· May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

· Monday through Friday 8am until 5pm

· Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects

TRAVEL

· Occasional travel within the metropolitan area will be required.

· Occasional travel outside the metropolitan area may be required.

WORKING CONDITIONS & PHYSICAL DEMANDS

· This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS INCLUDE:

- Medical Insurance

- Dental Insurance

- Vision Insurance

- Health Savings Account (HSA)

- Life Insurance

- Short-Term Disability

- Long-Term Disability

- 401(k) w/company matching

- Paid Time Off (PTO)

- Paid Holidays

EEO STATEMENT

· Paris Brother Inc. is an equal-opportunity employer and a drug-free workplace. Candidates will be required to complete a drug screen and successful background check post offer.