Social Media and Events Content Strategist; Hybrid

Social Media And Events Content Strategist

Barr Engineering Co. seeks an experienced, creative social media and events content strategist to join our Minneapolis, Minnesota, team. In this role, you will lead social media strategy, develop integrated marketing campaigns, and create written and visual communications for Barr's social channels, events and conferences, and other forums and platforms. You'll craft engaging, audience-centric content featuring Barr events, industry conferences, presentations, interviews, and more.

In this position, you will apply your knowledge of social media and digital marketing best practices to help increase Barr's brand visibility and boost engagement with content highlighting the company's people, projects, and community impact. You will work closely with Barr's events and communications team members, as well as our engineers, scientists, and technical specialists, to plan promotional strategies and translate complex technical topics into compelling content.

Your collaborative, integrated approach to planning campaigns will support event participation, attendance, and post-event engagement across our digital channels.

As a member of Barr's growing, highly engaged Communications group, you'll have the opportunity to explore your interests and collaborate with talented colleagues who work together to support company goals.

A successful person in this role is an organized, creative, and collaborative communicator who demonstrates initiative, curiosity, and a strong commitment to high-quality work. The ideal candidate is adaptable, proactive, and skilled at balancing independent work with cross-functional teamwork to support shared goals, with strong organizational skills and the ability to manage multiple projects and deadlines.

• Social media strategy and execution: lead Barr's social media strategy using best practices, analytics, and emerging tools (including AI) to improve reach and engagement across platforms. Track and interpret social media performance metrics, identify opportunities, and refine strategy to enhance engagement and campaign effectiveness. Plan, write, schedule, and publish content in alignment with brand voice and business goals.
• Integrated campaign planning: lead the development and execution of integrated marketing campaigns for Barr events, conferences, webinars, and thought leadership efforts. Create campaign timelines, messaging frameworks, and content plans. Translate technical and professional services content into clear, compelling messaging for external audiences while ensuring tone, voice, and brand alignment across platforms.
• Event marketing and communications: partner with Barr's Events team to align promotional content with event goals, milestones, speakers, and themes. Support live or near-real-time event coverage as needed. Partner with Events and Communications colleagues to develop content for event presentations, booth monitors, and other event communications.
• Cross-functional coordination: work closely with Communications and Business Development team members, as well as Barr's engineers and scientists, to align social and campaign efforts with broader marketing and business objectives. Collaborate with visual communications specialists to produce engaging digital assets—including graphics, videos, and animations—that support events and social campaigns.

• Hybrid: a hybrid work arrangement may be considered for this position. A hybrid work arrangement refers to splitting time worked between a Barr office and a home office. This position is based out of Barr's Minneapolis, Minnesota, office.
• Travel expectation: moderate travel may be required to support event-related needs.

• Education:
  
  bachelor's degree in communications, marketing, journalism, public relations, or a related field.
• Experience:
  
  7 years of relevant experience.
• Demonstrated ability to apply social media strategy, content marketing, or digital communications.
• Proven experience applying best practices and emerging technologies to improve social media performance.
• Planning and executing…