Event Technology & Innovation Director

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity.

Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

At Docusign, our events portfolio plays a critical role in customer engagement, pipeline generation, executive relationships, and brand experience. We are seeking a strategic leader to transform and scale our event technology ecosystem while helping define the future of AI-powered event experiences. This individual will operate at the intersection of events, marketing technology, data, AI, and customer experience. They will partner closely across Marketing, Creative, and external technology vendors to create scalable, intelligent, and measurable event experiences.

This position is an individual contributor role reporting to the Vice President, Experiential Events.

• Define and execute the vision for Docusign's event technology ecosystem
• Develop a multi-year roadmap that aligns event experiences with company growth objectives
• Evaluate, select, and optimize platforms supporting registration, attendee engagement, meetings, content delivery, badging, lead capture, mobile app, and event analytics
• Serve as the executive owner for key event technology vendors and relationships
• Identify opportunities to leverage AI to improve attendee experiences, personalization, content and creative design recommendations, networking, meeting matching, and post-event engagement
• Partner with Marketing Operations and Analytics teams to introduce AI-driven insights and automation into event workflows
• Explore emerging technologies that enhance customer engagement and operational efficiency
• Establish best practices and governance around the use of AI within event programs
• Partner with Event Marketing teams to define event measurement standards
• Improve visibility into event influence, engagement, pipeline creation, and customer outcomes
• Create executive dashboards and reporting frameworks that connect event investments to business results
• Drive integration and data integrity between event platforms and systems including Salesforce, marketing automation, CDPs, and reporting environments
• Create scalable processes that support a growing global event portfolio
• Reduce manual effort through automation and workflow optimization
• Establish technology governance, documentation, and operational standards
• Ensure compliance with privacy, security, and data governance requirements
• Lead and mentor a team of contractors responsible for event systems, registration operations, attendee technology, and platform administration
• Build a culture of innovation, accountability, and continuous improvement
• Manage budgets, vendor relationships, and technology investments

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

• 12+ years of experience in event technology, marketing technology, digital experience, marketing operations, or related disciplines
• Experience leading technology strategy for large-scale B2B event portfolios
• Experience with event technology platforms and ecosystem architecture
• Experience integrating event platforms with Salesforce, Iterable, marketing automation, CRM, and analytics systems
• Experience influencing cross-functional leaders and driving organizational change
• Experience managing external vendors and technology investments

• Experience leveraging AI technologies to improve customer engagement, personalization, operational efficiency, or event experiences
• Experience with platforms such as Swoogo, Cvent, Rain Focus, Jifflenow, Salesforce, Marketo, Hub Spot, Zoom Events, ON24, or similar technologies
• Experience with mobile app platforms such as Amego, Eventbase, Event Mobi, or similar technologies
• Experience building data strategies and measurement frameworks for executive audiences
• Experience supporting global event portfolios across multiple regions
• Experience leading teams through digital transformation initiatives
• Strong executive communication and…