Executive Director, Consumer Marketing

Please note that this position can be based in San Diego, CA, San Francisco, CA, or Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.

The Executive Director, Consumer Marketing leads the enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success. As a key member of the brand and commercial leadership team, this role shapes strategic direction, influences senior stakeholders, and ensures seamless integration across Consumer, HCP, Sales, Market Access, Advocacy, and Corporate Affairs.

This leader provides oversight of both Consumer Marketing and Patient Education, delivering a cohesive, end-to-end patient and caregiver experience—from disease awareness through treatment initiation and ongoing engagement. They own consumer and patient strategy across the brand and broader Neuroscience franchise, including lifecycle management of the inline brand and readiness for future indications and pipeline opportunities. Serving as a trusted strategic advisor, the Executive Director plays a critical role in shaping brand and franchise direction at the senior leadership level.

• Owns and leads enterprise consumer marketing and patient engagement strategy, aligning across brand, franchise, and corporate priorities.
• Leads and develops senior leaders, including the Sr. Director, Consumer Marketing and Director, Patient Education, driving organizational performance.
• Represents the voice of the patient and caregiver in senior leadership forums, shaping brand and franchise strategy.
• Leads consumer strategy across the full lifecycle, including optimization of the inline brand and readiness for future indications and pipeline assets.
• Drives integrated strategic planning across Consumer Marketing and Patient Education, ensuring aligned messaging, engagement models, and execution across all patient touchpoints.
• Delivers a cohesive, end-to-end patient journey strategy connecting awareness, education, engagement, and adherence across channels.
• Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing.
• Leads cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations, including enterprise engagement with Advocacy and Corporate Affairs partners.
• Oversees omnichannel consumer strategy, insights, and performance-spanning digital ecosystem, media, segmentation, journey mapping, and market dynamics to drive measurable outcomes.
• Owns budgets, campaigns, patient engagement programs, agency strategy, and vendor management, ensuring high-impact execution, compliance with MLR standards, and support for evolving franchise and pipeline needs.
• Other duties as assigned.

• Bachelor's degree in Marketing, Business, Healthcare, or related field required. MBA or advanced degree strongly preferred. Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing, with deep expertise in consumer marketing, digital strategy, and patient engagement models.
• Demonstrated leadership experience required, including:
  • Leading senior leaders and/or managing second-line leadership.
  • Driving cross-functional enterprise initiatives.
• Deep expertise in consumer, digital, and omnichannel marketing strategy.
• Proven ability to lead and develop leaders, driving performance through multiple layers.
• Strong track record of shaping enterprise strategy and influencing senior stakeholders.
• Experience integrating field-based patient engagement models with corporate marketing strategy.
• Demonstrated success driving end-to-end patient journey strategy and execution.
• Advanced consumer insights and analytics capabilities.
• Strong financial and budget management acumen.
• Exceptional communication, executive presence, and decision‑making skills.
• Ability to operate effectively in a highly matrixed, fast‑paced environment.
• Ability to travel up to 40%.

This role involves regular standing,…