Customer Journey & Campaign Strategist Expert

Customer Journey & Campaign Strategist Expert

At ING we are looking for Customer Journey & Campaign Strategist Expert

Your role and work environment:

We are looking for a talented and enthusiastic Customer Journey & Campaign Strategist Expert to join our Digital Sales Hub Team of Growth. Define and lead the end-to-end campaign strategy to accelerate product sales, maximizing conversion and commercial impact through customer journey design, data-driven audience definition in CDP, and the advanced use of Marketing Automation and Digital Analytics.

Your key responsibilities:

As a Campaign and Customer Journey Manager you will:

Sales-driven campaign strategy

Define the campaign strategy to accelerate product sales across the funnel (acquisition, activation, conversion).

Ensure alignment between business objectives, messaging, channels, and activation timing.

Customer journey design and optimization

Design end-to-end customer journeys focused on conversion, identifying key entry points, moments, and commercial levers.

Optimize existing journeys based on performance, friction points, and data-driven insights.

Audience definition and activation (CDP)

Analyse customer behaviours and needs to define target audiences and priority cohorts.

Build and evolve CDP audiences, ensuring correct activation across campaigns and journeys.

Apply a data-driven approach to prioritise audiences with the highest sales impact.

Marketing Automation execution

Orchestrate campaigns and journeys using Marketing Automation tools (triggered, recurring, always-on).

Define business rules, triggers, frequency, and contact policy.

Ensure effective multichannel execution (digital and assisted, where applicable).

Digital Analytics for optimization

Analyse campaign and journey performance end-to-end (conversion, drop-offs, efficiency).

Identify actionable insights and drive continuous improvement based on data.

Measure real sales impact and support decision-making with quantitative analysis.

Cross-functional collaboration

Work closely with business, marketing, UX, data, and technical teams to ensure aligned and efficient execution.

Translate business objectives into actionable, campaign-driven solutions.

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don't hesitate to apply!

Master or bachelor's degree with a minimum of 3 years of experience

Proven experience in sales-oriented marketing campaign strategy.

Strong background in customer journey design and lead-to-sales optimisation. Hands-on experience with CDP: audience definition, segmentation, and activation.

Advanced use of Marketing Automation tools. and solid knowledge of Digital Analytics, with a strong focus on funnel, journey, and campaign analysis.

Analytical, data-driven mindset with a strong focus on commercial impact.

Knowledge about Campaign Tools (Adobe Journey Optimizer, Braze, Salesforce Marketing Cloud), CDP, and Digital Analytics Tools.

Great organizational, oral and written communication skills

Passionate about innovation, new market trends and future thinker

Able to work in an autonomous way, to take initiative and to make things happen with a can-do attitude

Problem solving mindset

Good team player, willing to collaborate with different people

Very good oral and written English skills

Ability to work at an international level

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues' needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn't take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good…