Lifecycle Manager - US Remote

Perfect Serve is a leading provider of clinical communication and physician scheduling solutions in the health IT space. The company was founded in 1997 and has grown steadily since then, with a notable jump after several major acquisitions were announced in 2019. Perfect Serve now has 400+ employees, 30,000+ customers — spanning medical practices, hospitals, and health systems — and $100 million+ in annual revenue.

Perfect Serve’s mission is to accelerate speed to care by optimizing provider schedules and routing communications — including messages, pages, calls, and alerts — to the right place at the right time in any care setting. By facilitating real‑time information sharing, building better schedules, and automating important clinical workflows, we believe we can help our customers advance patient care and improve the well‑being of their clinicians.

• In 2026, Perfect Serve was named highest in execution and furthest in vision in the Gartner Magic Quadrant for Clinical Communication and Collaboration — the clear segment leader.
• Perfect Serve also received two Best in KLAS awards in 2026 — one for physician scheduling and another for ambulatory clinical communications. That makes for 11 Best in KLAS awards over the past 9 years.

At Perfect Serve, you’ll have a unique opportunity to join a collaborative team with decades of experience that finds new ways to delight our customers every day. This involves consistent efforts to stay on the cutting edge of product development, which includes everything from implementing AI in new and existing solutions to brainstorming with customers about novel workflows. But you don’t have to be in product to make an impact — everybody at Perfect Serve contributes to important work that moves the business forward.

As we continue to scale, we are looking for a Lifecycle & ABM Manager who owns one of the most important transitions in our funnel: turning an interested lead into a requested demo.

This role owns the conversion of a marketing‑accepted lead into a requested demo. Reporting to the Director of Performance Marketing, you will own lifecycle nurture that moves leads forward at scale through email and account‑based marketing that concentrates effort on the accounts that matter most.

The right person is a builder of journeys, who thinks in funnels and cohorts. You can design a nurture sequence that earns a demo, and you can orchestrate a coordinated play against a named health system in lockstep with sales. You care about the handoff and understand that a marketing‑accepted lead and a demo request mean the same thing to marketing and sales, and that no lead stalls in the gap between them.

You own the strategy and the targeting. The data foundation beneath you (enrichment, hygiene, and attribution infrastructure) is a shared service with revenue operations, and you have a lens for creating AI agents to carry the execution volume so you can focus on judgment and outcomes. You frame your work around the result, not the tactic: every nurture track and every account play exists to move someone closer to a conversation.

You understand that healthcare buyers move at different speeds. A physician practice may decide in days, a health system over many months, and you design programs that respect both.

Lifecycle & Nurture (MAL Demo Requested)

• Own the lead lifecycle from marketing‑accepted lead through demo requested, across both the high‑velocity and the enterprise motions.
• Design and run nurture programs and journeys by segment and stage that move leads toward a demo, partnering with content and product marketing for the assets.
• Own segmentation, send strategy, and sequencing across email and lifecycle channels.
• Manage email deliverability, sending reputation, and list health, in partnership with revenue operations on the underlying data.
• Define and maintain lead scoring and stage definitions with revenue operations and sales, so MAL and Demo Requested mean the same thing to everyone.
• Re‑engage dormant and not‑yet‑ready leads rather than letting them go cold.
• Own ABM programs against named target accounts, concentrated on the enterprise and acute…