Sr. Specialist, Influencer Marketing - AF

Job Description:

The Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies, Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Program Management and Strategic Ownership Manage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.

Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.

Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reporting

Manage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer trips

Manage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this program

Lead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.

Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.

Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority product

Negotiate contracts with creators, talent agencies, and new vendors

Cross Functional Partnership Actively manage external vendors/agencies on strategy, briefing, tactics, execution, optimizations, etc.

Collaborate with internal creative teams on casting and creator projection when appropriate/necessary

Liaison with our brand strategy and affiliate teams to strategically plan creator content calendars and briefs.

Partner with other channel owners (PR, social, paid media, e-comm, etc.) to maximize the exposure of influencer content.

Integrate program plans and deliverables into existing cross-functional processes.

Actively participate in cross-functional marketing planning processes for total team visibility and leadership buy-in Insights & Reporting Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal

Share status and hind sights with Senior Influencer Manager, Marketing Leadership, and cross functional parties

Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

What Do You Need To Bring?

Bachelor’s degree in Marketing, Advertising or related field or relevant experience5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands3+ years of experience with program development/management, with influencer or ambassador programs preferred

Experience managing an external agency vendor/partner preferred

Some existing relationships with relevant influencers expected

High level of critical thinking ability and curiosity, particularly in…