Manager, Programmatic; Embedded , Entertainment Client
New York, New York County, New York, 10261, USA
Listed on 2026-06-28
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Location: New York
About This Role
This is a unique opportunity to work as an embedded team member with our client, Warner Brothers Discovery, out of their Flatiron District office in New York City, gaining the kind of hands‑on, brand‑side experience that is rare in a traditional agency role. If you've ever wanted to see your programmatic strategies come to life from the client's seat, this role puts you in that position while still being part of Starcom's broader network and career development opportunities.
WhatYou’ll Do
As a Manager, Programmatic, you will focus on driving business goals for Warner Bros. Discovery’s Streaming Services. The ideal candidate has experience working across various DSPs and will lead the implementation and development of the Programmatic channel, maximizing customer growth at cost‑effective levels.
Responsibilities- Own the strategy and performance of programmatic activity with full operational responsibility
- Lead Programmatic planning and media‑buying across all territories, ensuring both functions are optimized to achieve high levels of growth with an ROI‑focus
- Keep abreast of market trends and developments
- Work closely with the planning teams to recommend effective growth strategies and budget
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
- Lead Programmatic innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Programmatic offering forward
- Clearly communicate performance and uncover growth levers
- Effectively document our strategies and approach to drive common understanding and efficiency
- 3+ years of progressive experience in programmatic media, with hands‑on experience in programmatic media buying and campaign management
- Deep understanding of programmatic landscape, with experience planning and buying self‑serve programmatic through at least one platform
- Proven experience with Direct Response and Brand campaigns with experience with attribution and optimizing towards strict KPI goals
- Highly numerate, logical thinker, comfortable using Excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision‑making
- Demonstrable experience driving growth through testing and analytics
- Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
- Excited by working in a fast‑paced environment with excellent troubleshooting and QA skills – strong attention to detail essential
- Proven project management, self‑organization and prioritization skills – ability to multi‑task with effective resolution management in a fast‑paced, growing environment
- Reasonable availability to respond to requests and attend to the real‑time needs of campaigns outside normal business hours
- Clear communicator who can translate strategy into action. Additional languages are a plus.
- Bachelor’s degree or higher preferred
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
CompensationUSD $75,050.00 - USD $ per annum.
Benefits- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for adoption, surrogacy and fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and health, wellness, comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes flexible time off, vacation, annual sick days, volunteer days, holiday and identity days, and more
- Matching gifts programs
- Flexible working arrangements
- Work your world program encouraging employees to work from anywhere, Publicis Groupe has an office for up to 6 weeks a year based upon eligibility
- Business Resource Groups that support multiple affinities and alliances
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