Senior Manager, Advocacy & Awards

Location

US (Hybrid or Home-Based)

The Senior Manager, Advocacy & Awards sits under the Director of Advocacy and supports the buildout and execution of Bentley’s customer advocacy program, as well as the awards function. This role helps turn our strongest customer projects, outcomes, and success stories into high-impact advocacy moments across awards, campaigns, events, content, media, and customer engagement programs. This person will lead day-to-day execution of the YII Awards and support advocacy and co‑marketing programs that extend those stories across the business.

They will partner closely cross‑functionally to source stories, manage timelines, coordinate approvals, prepare customers, and ensure advocacy programs are delivered with consistency, quality, and measurable impact.

• Manage day‑to‑day execution of the YII Awards program, including timelines, submissions, coordination, internal alignment, approvals, and program delivery.
• Support the Director of Advocacy in building the customer advocacy operating model, including processes for sourcing, tracking, activating, and measuring customer stories.
• Source, recruit, and nurture advocates and project stories that can support awards, campaigns, events, content, PR, social, sales enablement, and executive programs.
• Execute co‑marketing opportunities with strategic customers and partners, helping translate customer success into compelling shared marketing moments.
• Manage advocacy assets, including videos, testimonials, case studies, thought leadership, webinars, event sessions, executive interviews, and project showcases.
• Coordinate cross‑functional work streams across Product, Industry/AAG, Sales, Events, PR, Social, Content, Demand Generation, and regional teams.
• Build repeatable processes for story intake, customer approvals, project tracking, content development, campaign activation, and internal visibility.
• Prepare customers and internal stakeholders for speaking opportunities, interviews, videos, awards presentations, and other high‑visibility advocacy moments.
• Track program performance and report on customer participation, content usage, engagement, brand reach, pipeline influence, and advocacy impact.

• YII Awards runs as a polished, strategic global program with clear timelines, strong cross‑functional coordination, high‑quality customer submissions, and a better experience for customers and internal teams.
• Customer stories are activated beyond the awards moment through campaigns, events, videos, thought leadership, PR, social, sales enablement, and executive engagement.
• Advocacy becomes more repeatable and scalable, with clear processes for sourcing stories, managing approvals, preparing customers, tracking assets, and measuring impact.
• The program creates visible brand and business value, including stronger customer participation, increased internal adoption of customer stories, broader market visibility, and measurable engagement or pipeline influence.

• 6+ years of experience in customer marketing, advocacy, awards, communications, community, events, or related B2B marketing roles.
• Experience managing customer programs, case studies, customer stories, references, testimonials, or speaker/surrogate opportunities.
• Strong project management skills, with the ability to manage timelines, stakeholders, submissions, content inputs, approvals, and deadlines across multiple programs.
• Excellent written and verbal communication skills, with strong storytelling instincts and the ability to identify compelling customer proof points.
• Comfortable working cross‑functionally with customers, sales, marketing, communications, product, agencies, and external partners.
• Highly organized and detail‑oriented, with the ability to manage complex programs while keeping momentum across many moving pieces.
• Data‑minded and comfortable tracking program performance, including awards participation, customer engagement, content usage, advocacy activity, and business impact.
• Creative and resourceful, with a bias toward action and a willingness to build new processes in a fast‑moving environment.
• Experience with…